REPORT / CIBTM CHINA BOUND
CIBTM highlights the incredible domestic opportunity and international potential for business tourism. Rob Nicholas reports
152,057
Chinese visitors to Dubai in 2010
At travel trade shows, the mantra goes that size does matter. The bigger and better the stand, the more attention and greater number of visitors you may attract. There is clearly more to it, but this is what sells and fuels the industry – from organiser through to contrac- tor – and helps the visitor to see who the most serious players are. They are the ones who are investing the most. Appropriate to the size of the destina-
tion and the incredible number of visitors the city attracts every year, The Beijing Munici- pal Commission for Tourism Development had the largest stand at this year’s event – also being a nod towards their status as co-host of
CIBTM – and the second was Macau, argu- ably the destination in the world that relies most on Chinese visitors and the only place where they can legally roll their dice. International destinations were well rep-
resented but it was strange seeing Switzerland (Geneva) and St. Petersburg Tourism with shell- schemes rather than free-standing architecture. Abu Dhabi and Dubai provided a strong
front as visitors arrived at the exhibition, with two large stands on opposite sides as visi- tors entered the main hall. Dubai welcomed 152,075 Chinese visitors last year, up 41 percent on 2009, while Abu Dhabi also saw inbound numbers rise 36 percent.
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