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REVIEW / AIBTM


A AMERICAS EVENT


Inaugural AIBTM hailed a resounding success


‘GAME CHANGER’


The inaugural AIBTM has been hailed a resounding success by buyers and exhibitors alike with provisional figures revealing a strong turnout. The show, which took place from June 21-23 at Baltimore Convention


Centre, attracted 806 buyers, 740 of whom were hosted from countries spanning four continents – Asia, Europe and North and South America. They conducted some 11,200 appointments with the 789 exhibitors


from 52 countries who took 183 booths and filled up 40 percent more exhibition space than mapped out on the original floor plan. “Strategically we are delighted with the feedback from this first


event. We achieved a ratio in excess of 1:1 hosted buyer to supplier; the first education day was standing room only; and walking down the aisles you could see business being achieved, which is also testament to the fact that we already have 60 contracts signed representing over one third of the show for 2012,” said AIBTM project director Steve Knight. Highlights of the three-day event included the CIC Hall of Leaders


Gala, the PCMA Annual Conference, various networking events and a U2 concert for the 1,000 AIBTM attendees who won tickets to see the band. The gig took place at the M&T Bank Stadium in Baltimore, as part of U2’s world tour. AIBTM’s education day, staged on day one, marked the first time in US meetings industry history that such an event, appealing to both buyers and suppliers, had been staged, according to show organiser Reed Travel Exhibitions (RTE). The programme was overbooked for every one of the 21 sessions held.


“The decision to provide education for exhibitors as well as meeting planners was clearly the right one,” added AIBTM associations & educa- tion manager Erica Keogan.


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