PRODUCT NEWS
KATIE BARNES » MANAGING EDITOR » SPA BUSINESS
PERSONAL LUXURIES W
hen a skincare line makes it debut at Le Royal Monceau – one of the top hotels in Paris – in a €40m (us$58m, £35m)
spa specially created by renowned designer Philippe Starck (see p64), you know the company behind it means business. Cue My Blend: the new range that’s been developed by Dr Oliver Courtin, the son of Clarins founder Jacques Courtin (see sb09/2 p58), and the team of 80 researchers and devel- opers at Clarins laboratories. Five years in the making, My Blend has
been developed with leading spa operators in mind. Ghislain Waeyaert, director of spa activities for Clarins says: “We already had an excellent quality product at a reasona- ble price with Clarins, but My Blend is a very exclusive brand that has been perfectly adapted to luxury hotels.” With items retailing between €30 to €250
(us$42 to us$354, £26 to £219), the My Blend range has been formulated using high- quality ingredients and the Cell Synergy Complex, a patented blend of peptides to boost the skin’s defence system and advance cell renewal and regeneration. It also has luxurious packaging.
THE RANGE AND TREATMENTS T e philosophy of My Blend is that a wom- an’s skin cannot be characterised as a ‘type’, rather it changes on a daily basis due to age, hormones, emotions, climatic conditions, the environment and a lifestyle habits. My Blend off ers more than 200 possible com- binations to address all of these.
T e My Blend products off er more than 200 diff erent combinations to suit all skin conditions
T e line comprises eight day formulas
and seven night formulas that each focus on diff erent areas like oil control, early age- ing, advanced ageing and stressed skin. On top of this are seven Emergency Boost-
T e fi rst Spa My Blend launched at Le Royal Monceau, Paris, in June
ers – concentrated add-ins for when the skin needs it. T e boosters include a super ener- gising Radiant Burst; an extra hydrating Moisture Immersion; a Speedy Recovery to help with over exposure to the sun or wind; an Antioxidant Surge for stressed skin; a Redness Rescue for sensitive skin; an Anti Jet Lag Relief; and Vitamin Power for devi- talised skin. T ere are also eight skincare Specifi cs including eye creams, cleansers, an acne-antidote, a face brightener, a polish and a UV protector. My Blend’s fi rst foray to spas was in June
in Spa My Blend by Clarins at Le Royal Mon- ceau. More than 12 months has been spent
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on creating eight facials which are based on the day and night creams. Each €295 (us$418, £259), 95-minute treatment begins with a 15 to 20-minute lifestyle analysis and skin test where sensors in the Callegari Soſt Plus machine measure levels of hydration, sebum, elasticity, pigmentation and wrin- kles. A beauty coach then custom-blends the products and tailors the facials using diff erent massage techniques accordingly. T ey fi nish with a makeover using Clarins make-up.
THE ROLLOUT So, what’s next for the My Blend range? An e-commerce website is currently being devel- oped, so that the products will be available to buy online. Another aim is to also open more Spa My Blend by Clarins facilities in partner- ship with modern, luxury hotel operators. T ere are no set design requirements for
the spas, says Waeyaert, but any operator who wants My Blend will also be required to take on the full Clarins line. In terms of location, the company has its sights set on opening spas in the major cities of London, New York and Singapore to begin with. ●
SPA BUSINESS 3 2011 ©Cybertrek 2011
T e team at Clarins has unveiled My Blend, a customisable, high-grade skincare line for luxury spas
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