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RESEARCH


FACE FACTS


Europeans are spending more on beauty, according to Mintel, yet one in four women are still on the lookout for effective anti-ageing products


VIVIENNE RUDD » HEAD OF BEAUTY » PERSONAL AND HOUSEHOLD CARE, MINTEL T


he global beauty market holds tan- talising promise for spas. While operators traditionally shied away from grooming services like waxing, eyebrow shaping, eyelash tint-


ing, sunless tanning, hairdressing and nail upkeep – preferring massages and comple- mentary therapies – they’re beginning to see the benefits of attracting a more local, regular clientele who are in search of beauty mainte- nance treatments (and home-use products) in a high-end environment (see sb11/1 p20). Tese treatments generate a more regular


income stream and according to SRI’s 2010 report, Spas & the Global Wellness Market: Synergies & Opportunities, the beauty mar- ket represents a us$679bn (€479bn, £421bn) market annually. More recent research by Mintel, shows that there’s also slow, but


upwards growth in the sales of anti-age- ing skincare (face) products in high-street department stores, drug stores and direct sellers in the ‘big five’ European countries of France, Germany, Italy, Spain and the UK.


Growth in times of austerity While the recent economic situation has had a massive effect on consumer perceptions as a whole, it seems high-street shoppers have still been determined to put their best face forward. Indeed, despite government cuts, employment insecurity, financial wor- ries and inflation, it looks as though women across Europe won’t let worry lines and wrinkles settle in. Te skincare category coped well with


Europe is the leading region with a wave of new product development,


which accounted for just over half of all launches


worldwide in 2010


the ups and (often) downs of the global economic environment in 2010. Although consumers, have in general, been troubled with worries linked to unemployment and rising household costs, the skincare product sales have more or less maintained a healthy glow across Europe. In addition, while sky- ward sales trajectories may be only a memory, the high-street shops in the UK and Spain managed to deliver 3 per cent growth in 2010, which, given the continued gloom of the eco- nomic climate, is relatively impressive. Mintel’s research found that, while con-


sumers may economise on many areas of personal care expenditure when it comes to cosmetics, facial skincare is not one of them. In fact, facial skincare was one of the strong- est sellers in the cosmetics industry of the


58 Read Spa Business online spabusiness.com / digital


last year in the big five European countries, resisting economic uncertainties to reach a market value of €6.2bn (us$8.8bn, £5.5bn) at the end of 2010, up from €6bn (us$8.5bn, £5.3bn) in 2009.


Market performance Despite perceptions, Mintel believes that the ‘masstige’ sector – prestige mass mar- ket products such as Dove Spa, Nivea and Molton Brown – could be hardest hit in the beauty arena as shoppers may be forced to trade down to cheaper alternatives. The luxury end of the market, which


includes professional product houses such as Darphin and Elemis, should be less badly


SPA BUSINESS 3 2011 ©Cybertrek 2011


PHOTO:SHUTTERSTOCK.COM/EVGENY KARANDAEV


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