Face cream was one of the top sellers in the European cosmetics industry last year: it had a market value of 6.2bn
aff ected: its audience will not suff er so much from the austerity drives and this part of the sector generally reported a strong per- formance in 2010. Interestingly, in the UK the luxury market is in many ways out-per- forming the mass market products, which suggests that women place more trust in higher-priced brands which have an associ- ation with anti-ageing skincare expertise. In addition, products positioned specifi cally as salon alternatives could continue to pick up sales as a result. Anti-ageing skincare products are a key
part of the cosmetics industry and the seg- ment is set to grow over the next decade, with an ageing population supporting sales.
SPA BUSINESS 3 2011 ©Cybertrek 2011
In comparison, the sale of bodycare prod- ucts isn’t growing so well because women are putting an emphasis on facial skincare as an economy measure. T e anti-ageing skincare market is well
placed to withstand the economic pressures of the coming years. While per capita spend may dip slightly in 2011, manufacturers will drive their new product development pro- grammes to encourage consumers to keep up their anti-ageing regimes. Launches of premium and luxury products gained momentum in the second half of 2010, and appear set to maintain the pace into 2011. New anti-ageing products accounted for just over 40 per cent of all European face and
neckcare launches in 2010. Among new face and neckcare product launches, 48 per cent of French products had a specifi c anti-age- ing claim and the UK wasn’t far behind with 44 per cent. Germany and Spain came next with 31 per cent and 30 per cent respectively, followed by Italy with 17 per cent. When it comes to looking good on a glo-
bal scale, Europe is the leading region, with a wave of new product development, which accounted for just over half of all launches worldwide in 2010. Asia followed with 27 per cent, while North America came in third place with an 18 per cent share. With more arrivals on the scene, the bewildering array of anti-ageing prod-
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PHOTO:
SHUTTERSTOCK.COM/YURI ARCURS
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