and looked at licensing, insurance and dura- bility within a five-star hotel environment,” says Harsmworth. “Te main thing, however, was choosing therapies that are proven to work, are not gimmicky and not invasive. “Efficacy is hugely important and we’ll be
recording results through functional med- icine testing,” she says. Where necessary, these tests examine blood, saliva, urine and stool samples to measure thyroid activity, chronic fatigue, digestive health and nutri- tional needs and levels of stress, sleep and hormones. “We’ve taken complementary medicine and backed the modalities with science,” she adds. Harmsworth has also put together a series
of lifestyle programmes ranging from nine days to three months, while independent lifestyle and health assessments with a ‘gate- keeper’ or targeted fitness and rehabilitation service are also an option. The team of in-house specialists have
played a key role in shaping the offering. Tese include Max Tomlinson, an Australian- trained naturopath, nutritionist, homeopath and medical herbalist and Stephen Price, a personal trainer to elite athletes. “We’ve got the best of the best. Tey had
to be visionaries and aligned to our way of thinking,” says Harmsworth. “Max and Steve are on our payroll and working directly with clients. And they will also with our other pre-opening teams to train our trainers as well as keeping control of standards, and checking any clinical matters. Tis way we ensure we maintain a high consistency of standards and delivery across all our sites.”
SPA BUSINESS 3 2011 ©Cybertrek 2011
Corinthia London is a lavish hotel in the heart of the city (left); ESPA Life is key in putting it on the map (above)
“Beauty and grooming was prevalent when
I was starting out,” says Harmsworth, add- ing that although it dropped back for a while, it’s now enjoying a resurgence. “Traditional spa services won’t decline – people will still want massages when they’re travelling or on holiday – but grooming is coming back – especially for city spas because they want to retain customers and attract a local clien- tele. It’s also important for hotel customers
– when people are away on business they’ve got to look right at all times, so need access to these services. “We’ve come up with a brilliant concept
A GROOMING COMEBACK
Over the past 18 years, ESPA has been cre- ating, running and supplying products to high-end spas worldwide (see sb05/1 p106). Te spas have become synonymous with luxury therapies and facilities and in early 2011 the products were rebranded and refor- mulated to ensure they’re natural and even more results-driven (see sb11/2 p82). Te new ESPA Life at Corinthia offers all of
this, but also includes beauty and grooming services – a trend which a number of savvy operators are picking up on (see sb11/1 p20). Te extras include hairdressing with celeb- rity hairdresser Daniel Galvin, nail services, hair reduction and removal, brow shaping and eyelash tinting and extensions.
where a customer can phone up, tell us how much time they’ve got, what they want to have done and what their priorities are. We’ll then put two therapists on them to do every- thing we can – a leg wax, manicure, a facial, a blow dry – in the time given.” To ensure customers aren’t confused by
the in-depth ESPA Life offering, the menu has been split into sections – complementary medicine/wellness and lifestyle programmes, grooming and beauty services, traditional spa treatments and fitness. And the facilities in the spa are grouped this way too. “We’ve created a spa that anyone can use
at any time, for whatever purpose,” says Harmsworth. “We’ve designed fun, social spaces such as the spa lounge and manicure/ martini bar for people who don’t even need
Read Spa Business online
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