SPA SOFTWARE PART 3
SPA SOFTWARE M
LIZ TERRY » EDITOR » SPA BUSINESS
indbody business manage- ment soſt ware is scalable for use in a wide range of mar- kets from spas to sport and
for single- and multi-location businesses. Because the soſt ware is online, it can be accessed from virtually any computer, tab- let or smart phone. Mindbody has appointment schedul-
ing/booking, customer management and marketing tools built in, as well as staff man- agement functions like payroll processing, performance reviews and task assignments. It also has a time clock function. The software also includes member-
ship and e-commerce functionality, as well as integrated merchant account process- ing, mobile apps and auto-appointment reminders via email and SMS. T rough an arrangement with Mindbody partner, Heal- Code, clients can pay a one-off fee of us$44
(€30, £27) for a widget which enables them to post schedules on their Facebook page to drive bookings. Once clients have made their choice in Facebook they’re taken back to the spa’s website to make their booking. Book- ing information can’t be shared on Facebook, because the transaction happens outside it. HealCode has an entry level fee of us$11/
month (€8, £7) before users are eligible to buy the Facebook widget. More social media integration is planned for future launches. Mindbody generates marketing and man-
agement reports and has analytics tools including over 90 reports to track client retention, monitor inventory, analyse staff productivity, review sales by specifi c cate- gories and analyse client visitation trends. Automated marketing tools include a geo- analytics report that identifi es the location of clients and prospects. T e soſt ware has an API that allows many
kinds of integrations with other programs and it’s also available in English, Spanish, German and Mandarin. Mindbody doesn’t have yield management functionality. However, the company says
Mindbody USA & WORLDWIDE
the soſt ware can be used to generate date- specifi c promotions and it can be used to track ‘big spenders’, as well as having other reporting features which analyse purchas- ing behaviour and sales results. Mindbody includes an inventory manage-
ment system that’s tied directly to the POS system and online store. If you don’t have your own online store, one can be created using the soſt ware’s e-commerce features. Start-up training and technical support
are both included in a Mindbody subscrip- tion at no extra charge. Most clients need 3-4 one-hour sessions to implement their soſt ware and the company works with cli- ents until they feel they are are successfully using the soſt ware. There are also a number of premium
services available, including Jump Start – a soſt ware expert quickly confi gures your Mind- body system for an accelerated start; Premium Support – gives you your own dedicated pre- mium account coordinator; and Fresh Start
– designed for current clients who need a refresher course or a confi guration review to optimise the system or make changes. Mindbody Support provides local tech-
nical support, training and consultancy services on a fi ve-day or seven-day a week basis, depending on world region. Mindbody accepts payment in $us, with subscriptions beginning at us$70 a month (€49, £43).
www.mindbodyonline.com Tel: +1 877 692 3231
Hot competition in the spa software market is driving innovation at a fast pace, meaning better systems for operators. In the third part of our series, we give news updates on innovation and system briefi ngs
MindBody has staff management tools built-in, including functions like payroll processing, performance reviews and task assignments. It also has a time clock function
SPA BUSINESS 3 2011 ©Cybertrek 2011
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