Opposite (clockwise from top left): Bali was an apt setting; GSS host Susie Ellis; a packed-out general session; and summit co-chairs Jeff Matthews and Anne McCall Wilson This page (clockwise from top left): The board and sponsors; discussions at a networking lunch; debating industry issues in a breakout session; and Dave McCaughan on China
A CHINESE PERSPECTIVE
Because of the location, there was a strong contingent from across Asia (46 per cent) – the fastest growing spa, hotel and tourism market in the world – and Mandarin trans- lations were provided for the fi rst time. China was a popular topic in confer-
ence sessions and conversations. Delegates heard about the importance of learning and embracing the country’s culture, ways of doing business and building trusting relationships. T ey also heard about how success in business depends on under- standing government regulations and legal structures. Dave McCaughan, executive vice-presi-
dent at McCann Worldgroup, Asia-Pacifi c and James Kaplan, senior vice-president at Fairmont Raffl es, both gave insightful talks on China. Kaplan who has worked in south-east Asia for many years spoke about its tourism – China has 56 million visitors annually and is the third in the world for international tourist arrivals. Interestingly, it also has around 56 million outbound travel- lers and numbers are projected to rise to 100 million by 2015. Global players, he says, need to have a presence in China so that when people travel abroad they will choose those brands they recognise. Chinese people con- sider Holiday Inn to be a Chinese brand, for
SPA BUSINESS 3 2011 ©Cybertrek 2011
example, as the chain has been established there for a number of years. He also pre- dicted that there will be at least another 25 years’ growth in China as its infrastructure continues to increase and improve. A panel of Chinese spa delegates also gave
an insider’s view on running spa businesses in China and their top tip was to “focus on quality and you will be successful”. T e ses-
82 per cent of delegates expect their gross revenue
in 2011 will be ‘signifi cantly greater’ or ‘somewhat
greater’ than in 2010. 74 per cent also expect their profi ts to outweigh those in 2010
sion was chaired and translated by Tony Cheung, managing director of PA Well- ness Consultancy.
BUSINESS AND NUMBERS
Another highlight was a focus on franchis- ing as a new business model, put together and chaired by GSS board member Pete Ellis, on day two. Four panellists from three coun- tries gave insights including CG Funk from
Massage Envy, which has 679 day spas in the US. Delegates heard that the company oper- ates on a membership model and topped 1 million members this April. Perhaps even more signifi cantly, 22 per cent of Massage Envy customers had never had a massage before. We explore what this panel had to say further on p22. As ever, new industry research grabbed the
attention of delegates, including performance fi gures for the Asia hotel spa sector presented by Darlena Zhai, consultant at Horwath Asia- Pacifi c. Zhai disclosed that in 2010, urban hotel spas in Bangkok and Shanghai had the highest annual revenue per treatment room (RevPATH), while the highest annual Rev- PATH for resorts spas was recorded in Phuket and Koh Samui. In China, the highest yearly revenue per treatment room of us$46,000 (€32,000, £28,250) came from hotel spas based in Sanya, with the lowest being Bei- jing at us$33,000 (€22,950, £20,250). Yet these fi gures still fell below the leaders in the rest of the Asia-Pacifi c region. New customer trends were the focus of
the talk by Yulia Fransisca, from Eurom- onitor Singapore, who predicted that the youth, or anti-ageing, and wellbeing mar- ket is one to watch. T is sector grew from us$1.3bn (€904m, £798m) in 2006 in the US, to us$2.8bn (€1.9bn, £1.7bn) in 2010.
Read Spa Business online
spabusiness.com / digital 39
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92