MYSTERY SHOPPER
Armani Hotel & Spa Dubai
Spa consultant and fashion afi cionado, Mindy Terry, goes undercover to see if the fi rst Armani hotel spa lives up to stylish, haute couture expectations and delivers operationally MINDY TERRY » PRESIDENT » CREATIVE SPA CONCEPTS
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T e hotel and spa opened in May 2010 in Burj Khalifa, the world’s tallest building
n the heart of Dubai’s shopping district stands the world’s tall- est building, the Burj Khalifa. T is 160-fl oor, us$1.6bn (€1.1bn, £992m) structure not only boasts the world’s
fastest double-deck elevator, it is also home to the fi rst Armani Hotel, Residences and Spa. The development, which includes 160
guestrooms and 144 apartments, launched in May 2010 and was the result of a collab- oration between fashion designer Giorgio Armani SpA and Emaar Properties PJSC. It is the fi rst in a collection of Armani Hotels & Resorts by the two companies. Armani/ SPA at Burj Khalifa was designed by Howard Consulting (see p72), is managed in-house and covers 12,000sq ſt (1,115sq m). As a self-proclaimed fashionista – I’ve
long loved the fashion house’s simple yet elegant style of clothes and its classic mon- ochrome palettes – you can imagine my delight at mystery shopping this spa to see how well the brand experience translates from the catwalk to spa.
THE VISIT
The booking When I called, a friendly receptionist indi- cated that all treatments were made to order. I was urged to select an amount of time and told that on arrival, my treatment would be custom-craſt ed depending on my mood at that time. I settled for a 100-minute, aed800 (us$218, €154, £135) treatment.
The offer
Armani/SPA in Dubai consists of a reception and retail area, manicure/pedicure room, two thermal suites and relaxation lounges for men and women, eight treatment rooms, an out- door swimming pool and a Technogym gym. All services feature Armani’s signature
label of products – made in collaboration with L’Oréal – a selection of personalised facials, wraps and massages, classic spa treat- ments and a half and full-day package.
VITAL STATISTICS While beautifully designed, the treatment room lacked small details such as a robe hook 70 Read Spa Business online
spabusiness.com / digital
Address: Burj Khalifa, 1 Emaar Boulevard, Downtown Dubai, UAE Prices: A 50-minute treatment costs aed490 (us$133, €94, £83), an 80-minute one is priced at aed650 (us$177, €125, £110) and a 100-minute treatment is aed800 (us$218, €154, £133) Operating hours: 9am to 9pm daily To book:
http://dubai.armanihotels.com
SPA BUSINESS 3 2011 ©Cybertrek 2011
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