news update
Ritz-Carlton teams up with Foursquare
TOM WALKER
US-based hotel and operator Ritz-Carlton will add to its social media presence by introducing a new service called World Concierge on Foursquare. T e luxury operator – which considers
spas an essential part of its off ering – has teamed up with the location-based social network Foursquare to provide a service which will enlist concierges from all of its 75 hotels around the world. Each hotel concierge will be asked to
add tips to Foursquare about the cities surrounding the company’s hotels from Toronto and Miami to Berlin and Dubai. Users will be able to fi nd local information by visiting the profi le of T e Ritz-Carlton or by ‘checking in’ to its numerous sites. T is is the fi rst time that a luxury hotel
brand has extended its exclusive services to a mobile public audience.
HHoW targets corporate market KATIE BARNES
Healing Hotels of the World (HHoW) has launched a cor- porate wellness package for Marbet – a German events company with 160 staff . Marbet is a branch of multi-
national fi rm Würth and if the partnership with HHoW goes well, the package will rollout across its 160,000 workforce. Under the agreement, exec-
utives at Marbet will be invited on a cost-free, two-week break at one of 63 HHoW proper- ties every two to three years. Initially, packages will be off ered at HHoW’s 30 European sites. T e focus of the break will be on prevent-
Executives of the fi rst package went to Alpen Karawanserai in Austria
ing illness. Employees will have a consultation with a naturopath or doctor covering details about lifestyle, diet and wellness. T ey will then be prescribed a personalised two-week pro- gramme including spa treatments, nutritional
food, fi tness classes and lifestyle coaching ses- sions, plus a take-home plan. HHoW is a partnership of hotels, resorts
and retreats off ering holistic health in luxury surroundings. T e group looking to rollout its corporate wellness package and is currently in talks with McCann-Erickson and Nestlé.
Orient-Express’ Peruvian convent resort PETE HAYMAN T e resort boasts an Asian-inspired luxury spa
RAK government acquires Banyan Tree resort
TOM WALKER
The Ras Al Khaimah (RAK) Hotels and Tourism Development Authority has com- pleted the acquisition of one of the UAE’s fi rst desert resorts – Banyan Tree Al Wadi. Facilities at Banyan Tree Al Wadi
incorporate a 3,960sq m (42,625sq ſt ) Asian- inspired spa with 10 treatment pavilions and the Rainforest Experience featuring 16 various heat and wet experiences. T e purchase follows an agreement with
previous owners Rakeen Development. T e RAK authority – on behalf of the emirate state’s government – will own and operate the property as part of a wider 10-year strat- egy to quadruple visitor numbers. T e aim is to invest millions of dollars
into hotels and tourism schemes and to position itself as a lower-cost destination to its neighbour Dubai.
Orient-Express Hotels has announced that Palacio Nazarenas – a 55-suite hotel housed in a former palace and convent in Cuzco, Peru – is to open its doors in June 2012. It will be the group’s sixth
location in Peru and follows a three-year restoration of the venue guided by archae- ologists and Peru’s National Institute of Culture. Palacio Nazarenas facilities
will comprise a spa with four single treatment rooms as well as a double treatment room and hot tub. Treatments have been inspired by Inca and Andean cultures and use indige- nous ingredients such as pink Peruvian salt and purple corn. T ere will also be an 11m infi n- ity-edge pool.
T e hotel is located in a former palace and convent in historic Cuzco Located 11,000ſt (3,353m) above sea level,
Palacio Nazarenas will include oxygenated suites (to combat altitude sickness) and a res- taurant under a conservatory roof off ering organic Andean cuisine.
Four Seasons Marrakech opens TOM WALKER
T e Four Seasons Marrakech resort in Morocco has opened. T e resort has 141 bedrooms and suites and facilities include a luxury spa. T e us$15m (€11m, £9m) spa boasts 17 treat- ment rooms with the main pavilion off ering 15
18 Read Spa Business online
spabusiness.com / digital
treatment rooms. T ere is also a large beauty salon and hydropool. Montana, US-based Blu Spas has been work-
ing with architect Didier Lefort of DL2A Paris and the UK-based GA Design fi rm on the inte- riors of the property.
SPA BUSINESS 3 2011 ©Cybertrek 2011
PHOTO: ©
HEALINGHOTELSOFTHEWORLD.COM
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