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INTERVIEW: John Giddings


JOHN GIDDINGS: Mr Isle of Wight Festival


He might have been taking centre stage at the Isle of Wight Festival instead of organising the famed bash if life had worked out differently. Dubbed the world’s greatest promoter he currently boasts megastars such as Madonna, Lady GaGa and U2 on the roster of his London-based agency Solo.


By ALAN CARSON


HOWEVER, the 57-year-old actually kickstarted his mu- sical odyssey earning beer money by plucking bass guitar alongside mates in a university band. But the self-confessed rocker admits he quickly realised if he wanted to make his mark in the industry it was time to axe the instrument. Sipping a cappuccino, John grins: “I’ve always loved music and thought I would end up being a full-time musician. “I was a bass player in a band called White Summer and my mate taught me ‘Sunshine of Your Life’, ‘Foxy Lady’ and the likes. “I had a great time, we even played gigs and got paid for doing it. We were all music freaks who lived and breathed it. “But when you attempt to be a musician only to find out you’re simply faking it, it can be tough. “Tat’s when I real-


66 www.styleofwight.co.uk


ised I might be better at booking the gig rather than being the gig. “It also meant I could continue to be close to music in my career and help other people achieve their dream. “I’ve never been on a stage in front of 100,000 people, apart


from to announce a group. “But it must be the most amazing feeling in the world to entertain so many people. “I cried when I put Genesis on stage at Knebworth or in-


troduced the Rolling Stones or U2. Tat’s the closest I’ve been to understanding how it must be. “Tere is just an ex- traordinary well of emotion comes right up your back and tingles your spine. “U2 recently played Soccer City in Johan- nesburg in South Africa which they built for the World Cup. “When they walked out on stage it was like gladiators en- tering the Colosseum.


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