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SHORT-TERM Focus Creating an impact with a range of graphic films


New from William Smith are two ranges of Penstick digital cling films from Belgium based media supplier Molco. Options are available for UV-cured, solvent, eco- solvent and latex inkjet printers. A perfect solution for short-term


promotional graphics, Penstick Digital 4152 Series and 4155 Series films will stick to windows and other glossy, smooth surfaces without adhesive. They are easy to apply and remove, leave no residue, and can even be reused several times. Penstick cling films come with one year outdoor and three years indoor durability. Penstick Digital 4152 Series is


best suited for solvent inkjet printers. There are two products in the range, both available in white and clear options, both with a gloss finish. Standard roll widths include 760mm, 1370mm and 1524mm, all as 50m rolls. Penstick Digital 4155 Series is


suitable for UV-cured and latex inkjet printers. The two products in the range are available in white or clear, both with a gloss finish, as a 1400mm x 50m length roll. William Smith offers a choice selection of short and longer term floor graphics from 3M™. “Internal and external floor and wall graphics have been proven


to raise brand and product awareness, as well as contributing to increased sales,” says William Smith’s Marketing Manager, Chris Bradley. “Maximum impact can be achieved for advertising and promotional campaigns with specifically created imaginative, innovative, unusual graphics.”


William Smith offers a range of 3M films designed for promotional floor graphic applications. Short-term Interior Floor Graphics include 3M’s 9008 Series, a


30 days interior film designed for promotional floor graphic applications when used in conjunction with a matt overlaminate. Indoor floor graphic films offer outstanding resistance to dirt,


Indoor or outdoor wall space is a great opportunity for creative graphic applications. 72 Sign Update ISSUE 128 APRIL 2011


abrasion and wear from high foot traffic, making them particularly suitable for smooth waxed vinyl, sealed concrete, marble, terrazzo, ceramic and wood finish floor surfaces. For projects needing short-term external pavement graphics, William Smith recommends 3M’s 3662-10 Series, which comes with three months durability. This media is designed for creating a variety of eye-catch- ing messages to consumers, from advertising to directional and informational signs, in a whole range of external locations. 3662-10 is a base film that is suitable for screen printing and is ideal for exterior applications, in pedestrian areas and on unsealed surfaces such as concrete, asphalt and paving stones when used in conjunction with 3M™ Overlaminate Film 3647. Wasted wall space is a thing of the past with 3M’s Textured Wall Surface Film IJ8624 Series. With IJ8624 blank indoor or outdoor wall space becomes an opportunity for advertising and promoting


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