PRODUCT Choice
Roland’s EGX-350 proves the perfect catch for Adcock Stanton’s hand built fishing reels
The innovative use of Roland engraving machines is proving itself far beyond the market for conventional nameplates, trophies and other items where the third dimension has long come into its own. Precision working with the company’s EGX-350 desktop unit to produce personalised back plates on centre pin fishing reels was the reason that specialist manufacturer, Adcock Stanton, opted for its own machine in preference to using a trade service. Formed more than 70 years ago to specialise in the design
of trotting reels popular amongst discerning anglers, Nottingham based Adcock Stanton’s best known products were known as the Reynolds Reel. Today’s centre pin, or float, fishing reels are the result of a
liaison between Cliff Adcock and angler, Ray Hyland, who has been extremely successful in re-launching and continuing to develop the original Adcock Stanton concept. With his critical eye for precision and quality, Hyland was quick
to spot that customising the back plate of the reels would add a unique finishing touch to every Adcock Stanton product, with personalisation incorporating a fish design and the owner’s name. Creating the high quality detail was dependent on finding the right engraving machine to reproduce the intricate drawings accurately, and the Roland EGX-350 easily met these expectations. “Back in 2008 when I wanted to bring new life into Adcock
Stanton, I realised that any personalisation needed to match the perfection used in the manufacture of the centre pin reels,” states Ray Hyland. “Engraving was completely new to me and my son, Paul, who has played a vital role in setting up this side of the business. But, having seen the Roland machine in action, it was clear from the start that its versatility, exacting quality and robust construction made it a sensible long-term investment.
Engraved presentation box. “As a result, our Roland EGX-350 serves two important roles
in the production of milled and engraved elements for our reels,” Hyland continues. “We use sheets of 1mm engraver’s brass for cutting out the inset plates on the reel foot; these wedge shapes are nested and worked in multiples, ready for the Adcock Stanton name to be engraved to fit precisely within them. The second role of the machine is for personalisation with the fish graphic and the owner’s name which means, in practical terms, we get dual versatility from a single piece of equipment.” The details reproduced in the fish motifs are, by their very
nature, extremely complex with every element down to the scales and the eyes needing to be engraved with the finest precision. Hyland works from original drawings where each design is rendered to produce crisp and clear results, producing an original and unusual finishing touch to the reels. Both the engraved back plate and reel foot can be augmented
with a hand-crafted wooden presentation box which, again, can be personalised using the Roland EGX-350. To complement its primary product range, Adcock Stanton also
offers customised engraved gifts including Zippo hand warmers, lighters and hip flasks all of which can be finished with a choice of fish motifs and the owner’s name. Hyland’s in-house designer can reproduce images from any drawing, not only fish, for high quality engraved results, taking the company into new market areas. Roland’s EGX-350 is one of the company’s family of robust,
versatile and compact benchtop engraving machines engineered to produce sharp, precision text and graphics. With the EGX-350 users can quickly and easily add value and expand their businesses by turning ordinary items into beautifully personalised, treasured mementos for both indoor and outdoor display. For further information about Adcock Stanton telephone 01530
Adcock Stanton engraved fishing reel. 34 Sign Update ISSUE 128 APRIL 2011
831166 or visit
www.adcockstanton.com For more information about Roland’s EGX range of engravers, visit
www.rolanddg.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164