PRODUCT Choice
Green Graphics leads the eco-friendly print evolution by example
In the long term, how sustainable is a business or industry based on eco-unfriendly products? New Clarity Software user Green Graphics has certainly
formulated its own opinion. It’s built an innovative company on eco products that sets an enviable benchmark for its sign and digital print competitors. According to the Department for Environment, Food and
Rural Affairs (DEFRA), the UK’s total carbon emissions for all consumed and imported products have increased by a massive 19% since 1990. DEFRA is urging businesses to reduce their impact on the environment by becoming eco-conscious in their design, materials use, packaging, delivery, marketing, disposal and reuse strategies. The Green Graphics’ business concept was a simple
one - wherever possible use recycled, recyclable and reusable product materials to produce stunning large format print and display solutions. And then actually do it. Using advanced technologies to create a sandwich of
materials with a central eco core veneered by a thin, rudimentary layer, Green Graphics’ displays are as sturdy as any other. They suffer no loss of wow factor capability on creative design. They have not compromised its ability to complete jobs, and they are at no competitive disadvantage to deliver projects within the expected timescales demanded in this fast-paced digital print age. But the environmental benefits are exceptional and the message to its customers is impressive, and in many cases unbeatable. We all know how much effort we should be putting in to
going green, but in reality the jury is out on whether we are actually implementing a strategy of significance. In business, it seems the decision to switch to a green model is hugely desirable for many companies, particularly the corporates, but often falls at the penultimate hurdle. Maybe it’s a concept
just too far out of the comfort zone for business leaders and owners who need to know their forecasts are as good as guaranteed at this difficult economic time. But try washing that excuse with Green Graphics, which has embraced the profitable opportunities it presents and spearheaded its marketing strategy with it. Crawley Council is just
one of many customers which has commissioned Green Graphics to produce eco-friendly signs and displays. Used to educate the public on how to reduce their carbon footprint, the poster-sized graphics were installed around the local park and exhibited how easy it is to adopt eco strategies within the community.
40 Sign Update ISSUE 128 APRIL 2011 With a product range in place that industry rivals could
only wish for, it was essential for Green Graphics to complement its eco USP with excellent customer service. Finding a software solution to support its growth was at the top of the list to complete compelling sales proposition, and Clarity Professional was selected as the right MIS system to manage and drive the business processes. “Clarity Professional was the most complete all-in-one
solution we found,” Business Development Manager at Green graphics Ashley Moscrop explains. “It gives us the ability to cost and quote complex jobs in a matter of minutes, and produce precise reports on our completed projects to analyse profit margins and customer service levels. “Since installing Clarity, all our internal and external
communications have improved and our planning for stock and labour resources is significantly more accurate,” Ashley concludes. One thing is for sure, Green Graphics has proven that
eco-commerce is achievable through commitment, persistence and determination. Is it really that difficult to achieve? Incorporating a green strategy will give you a powerful USP that no-one can argue against, or take away from you. And don’t forget, your story will look great on anyone’s website, magazine front cover, billboard or networking site. For further information Green Graphics can be contacted
by telephoning 01234 709753 or visiting the website
www.greengraphics.co.uk To find out more about the Clarity Professional software system telephone 0121 248 2448 or visit
www.claritypro.com
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