14/ OCTOBER/NOVEMBER 2010 THE RIDER


Funding Available to Companies for Export Market Development through the AgriMarketing Program


Ottawa, Ontario — Equine Canada invites small and medium-sized enterprises (SMEs) involved in the promotion and sale of equine genetics, horses, ponies, donkeys or mules to apply by October 10, 2010, for upwards of $50,000 each for promotional activities that target markets out- side of North America.


Applications approved by Agriculture and Agri-Food Canada (AAFC) can receive matching grant funding available through the AgriMarket- ing Program (AMP) for activities carried out between January 1 and March 31, 2011. The path to funding for SMEs was paved when Equine Canada received its own Contribution Agreement for AMP funding in mid-September when the Government of Canada solidified its planned investment of $135,033 this year in support of the association’s work for the export promotion of Canadian-bred horses and genetics. “For more than 100 years, Canada’s equine industry has partnered with the Government of Canada to build, sustain and promote the sector nationally and internationally. On behalf of the Breeds & Industry Division of Equine Canada and its affiliates, I wish to thank the Government of Canada for this funding and for the opportuni- ty for individual companies to apply for addition- al funding for their own export development activities,” said Dean Leifso, chair, Equine Cana- da Breeds & Industry Division.


AMP requires SMEs to work with Equine Canada who will confirm their export-readiness and submit funding applications on their behalf. Funding proposals from SMEs are for company- specific export market development and export marketing activities for the promotion and sale of Canadian-bred horses and genetics that target markets other than Canada and the USA. The program will cost-share eligible expenses at 50 per cent, up to a maximum of $50,000, with the SME providing the remaining 50 percent. SMEs can find more information at www.equinecanada.ca/breedsandindustry/ or www4.agr.gc.ca/AAFC-AAC/display- afficher.do?id=1281731001985&lang=eng. Questions can be directed to Michael Arbour, Equine Canada Chief Financial Officer, tel: 613- 248-3433, ext. 108 or email: marbour@equinecanada.ca.


The objective of the AMP is to enhance the Canadian agriculture, agri-food, fish and seafood sectors’ marketing capacity and competitiveness by assisting industry to identify market priorities and equip itself for success in global markets. The program is an important vehicle for bringing greater cohesion to associations’ marketing efforts to brand Canadian food and agriculture as a whole in international markets. AMP is a cost- sharing program whereby the government match- es dollar-for-dollar the amount of money con- tributed by industry.


In a separate funding stream for national associations, such as Equine Canada, AMP assists them to conduct generic activities on behalf of all members. Approved activities must be designed in a manner that enables the associa- tion to obtain information for the benefit of all members and the industry as a whole. In the case of association funding, horses and genetics can only be marketed from a Canadian perspective rather than from an individual company perspec- tive.


booth at the 2010 Alltech FEI World Equestrian Games in Kentucky from September 25 to Octo- ber 10, additional activities include conducting market investigations by attending meetings and trade shows in the USA, China and Chinese Taipei, and showcasing Canada’s mature and developed equine sector to delegates from around


the world at events and seminars in Ontario, Que- bec and Alberta.


About Equine Canada


For more information about Equine Canada, please visit www.equinecanada.ca.


Canadian Launch of


Ground Breaking In-Clinic Stem Cell Therapy


by Kelly Bowers


Equine Canada will use its funding by March 2011 to broaden the international aware- ness of the quality and availability of Canadian- bred horses and genetics. Activities will include developing more online tools such as web and social media platforms that will educate Canadi- an stakeholders in export development, financing available to exporters and their customers, the use of the Canada Brand, and most importantly, help Canadians make greater connections with international buyers. Along with promoting Canada’s equine sector from a large trade fair


There is a new weapon in the battle to save our dogs, cats and horses from the pain, reduced mobility and debilita- tion of injury and degenerative diseases. These include arthritis, hip dysplasia, joint pain, as well as damaged cartilage, ligaments and tendons. Veterinarians tra- ditionally have been limited to prescribing anti-inflammatory medication or performing surgery and other invasive pro- cedures. The causes of the pain may vary but one thing they all have in common is that Stem Cell Regeneration may be effec- tive as a treatment. A company new to Ontario, Medi-Vet, pro- poses harvested stem cells be used to improve or even com-


pletely restore the soundness of a lame horse.


the previous cost.


Regenerative Stem Cell Therapy involves stem cells being borrowed from the ani- mal’s own fatty tissue, isolated and processed, then adminis- tered back into the animal to accelerate the healing of dam- aged muscles and joints. Stem cell therapy for animals, includ- ing horses in competitive per- formance, has been done for many years, at first using bone marrow. In 2003 the adipose stem cell procedure was intro- duced in North America but with the high cost of treatments, the procedure has been unaf- fordable for many.


MediVet clinical trial results show enhanced stem cell repair using an advanced, patented L.E.D. technology that activates millions of dormant cells already pre- sent in an animal’s own fat tissue. No tissue or cells are required from any other source. MediVet’s new pro- cess delivers higher stem cell counts and a more effective treatment, while sharply reducing costs. Rather than having to ship samples to an outside labo- ratory for stem cell extrac- tion and waiting days for the cells to be returned to the vet for injection, the treat- ment is done in-clinic by the veterinarian and a trained technician. The process is done in only a couple hours, making this a same day pro- cedure. As a result, it will be available at less than half


And what are the results? Jason Kane from MediVet says “ For many of our recent cases, recovery seems to begin within the first seven days. Sometimes considerable improvement is noticed after only three or four days.” Dr. Mike Hutchinson D.V.M. states “ I believe adult stem cells and MediVet’s new application signifies the biggest breakthrough in veterinary medicine I have seen since entering the field 24 years ago.” MediVet expects and hopes that in the future, their research will discover even more conditions that can be successfully relieved by this therapy.


MediVet’s innovative patented equipment and tech- nique for the adipose stem cell procedure was launched in February at the Las Vegas Vet- erinary Conference, has spread to parts of the USA, and is offi- cially being launched in Cana- da. MediVet is in discussion with various clinics in Ontario to host the first Canadian proce- dure in the near future. Once a date is secured, renowned equine specialist Dr. Joseph Yocum from Kentucky will travel to Ontario to conduct the surgery and demonstrate the technique. Other Canadian vet- erinarians and technicians will be trained by MediVet special- ists from Australia and the US. in-clinic, often during a trial like this. The required MediVet kits will be available to vets through Canadian distributors and VPCL. For details, go to www.MediVetCanada.com.


OTRA NEWS Continued From Page 13.


selected to ride a new trail, followed by social aspects. Trail quality was the most important factor selected by respondents when attending an OTRA ride. A total of 49 survey respon- dents said they attended on average 3 organized OTRA rides last year.


To the question, “Do you ever ride on Public Trails?”, 81% of respondents said that they did, with the most popular trails being: Ganaraska Park, Dufferin Forest and Algonquin Park trails.


As far as OTRA’s mandate, 84% of survey respondents said “no” to the question of whether OTRA should be involved with additional activities. The most popular answers to the question, “What do you like best about OTRA rides?” are: social-people to ride with, learn about new places to ride and the rides are well-organized. When asked, “What do you like least about OTRA rides?”, the most common answers are: large, inconsiderate groups, too slow, unsafe horses and riders, and too fast a pace.


The overwhelming majority of respondents are satisfied with the OTRA content appearing in The Rider newspaper. Some 97% of respondents said that they find the information displayed on the OTRA website (www. OTRA.ca) to be use- ful to them.


All of the survey responses and suggestions will be carefully reviewed by your Board of Directors and considered when developing our plan for next year’s activities and rides.


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