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COMPANY SPOTLIGHT
New Leaf Trading
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E I R A N D C R O SSE
(a fountain with lights) is fi lled with water that turns into a beautiful mist, similar to the va- por coming off a piece of dry ice. “We jumped into that business and did quite well,” continues Goodman. “But we soon realized that people prefer fragrance with their mist. So we started manu- facturing our own fragrance oil products. That has become our biggest seller today.”
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As the fragrance oils took
off, New Leaf Trading soon re- placed the mist fountains with effusion lamps. Some people refer
to them as fragrance
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lamps. The effusion lamps are fi lled with fragrant oil and a wick is inserted into the lamp. The wick draws up the oil and releases it into the air. “These lamps have what is called a stone wick that they work off of,” he continues. “The quality of this particular mechanism varies among competitors in the marketplace. One reason our line has expanded so quickly is because the quality is there. These lamps actually function
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