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and a diverse variety of fashion shoes and trendy accessories, at competitive discounted whole- sale prices. Shoes are a strong fashion accessory item, especial- ly for women. When you can’t afford a brand new wardrobe, chances are you can afford new shoes. Tracy Lui of 247 Fash- ion Store, City of Industry, CA says the fi rm’s main customers are small boutiques that sell clothes, accessories and shoes. “Our customers look more for fashionable merchandise than exclusivity and price,” she says. “For this year in shoes, ruffl es
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and bows are quite popular. Right now, shoes are more ca- sual, but that could be customers focusing on the upcoming sum- mer selling season.” 247FashionStore pricing on
shoes generally ranges from $8 to $15 wholesale. It offers denim shoes with a wholesale range from $8 to $10. The minimum order is a case. The company of- fers either 12 or 18 pairs of shoes in a case. “We have a mix and match arrangement for our new customers who want to test out different products. That is, mix and match for women’s shoes and sunglasses.” Another category moving well
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is western wear, according to J.R. Palacios, owner, JRP Western Products, Harligen, TX. “We sell leather belts, buckles, western hats and dress hats. We sell a middle of the line of hats. These hats are often impulse purchas- es, and people might buy one at a fair to protect themselves from the sun. Our Texas Gold line of hats, for example, range in wholesale price from $9.50 to $44. We deal with a lot of children’s hats as well. We have buckles, hard core western buck- les, and also more new style Hip Hop buckles. Our belts have a western look to them, and can be worn in a dressy venue as well as casual.” J. R. Palacios Enterprises
does not just sell western wear in typically western states, but all over. The fi rm has customers around the world, and France is a strong market. Its biggest
continued on page 83
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