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CONTENTS
APRIL, 2010
28
8
NEW PRODUCTS
Sarah Palin Bobble Head Dolls Designer Chain Lighters Onboard and Security Signs
NEWS
Business Assessment Tool Time for SBA Loan? Low Cost POS System Frugal Fatigue January Sales Grow Shoppers Want Coupons Boom in ASD Attendance
50WEB MARKETING
Ten Website Tips
53COMPANY UPDATE
Mayday Ready For Disaster Staying True To Closeouts
Starts on Front
Cover New Leaf Trading
COMPANY SPOTLIGHT
ATTENTION ADVERTISERS:
VISIT COVER
ON THE INTERNET
www.IndependentRetailer.com
4
Visit
MAY DEADLINE: APRIL 13th
FOR ADVERTISING RATES AND INFO CALL: 800-999-8281 ext. 121
April 2010
Custom Poker Chips Cast Iron Figures Colored Flame Lighters
Chill Out With Tranquila Giant Step for Dog Health Boogie Wipes
59PRODUCT TRENDS
Airsoft Guns for Fun & Profit Jacob’s Paradise: Safe Cans and More Water Polymer Crystals
67 87
KIOSK KORNER
Detox Products for Kiosks
MARKETING
Losing Ad Bucks? More Profits With Pop-Ups
90 98
MANAGEMENT
Salary Report
TRADESHOW CALENDAR
WHOLESALECENTRAL.com
Your Wholesale Merchandise Locator ™
DON'T MISS
THE SPRING NEW PRODUCTS BIUYING GUIDE IN THE MAY ISSUE OF COVER!
Online At
IndependentRetailer.com
April 2010
Volume 21, Number 5
PUBLISHER
Woody Sumner
EDITOR
Ron Derven
ACCOUNT EXECUTIVE
Karen Blanchette
PRODUCTION
Robert Siel, Director Tracy Parisi Keri Hanson Linda Kondrat
CIRCULATION MANAGER
Brandee Carl-Werner
100% Recycled Paper
PUBLISHING OFFICES
Sumner Communications, Inc. 24 Stony Hill Road Bethel, CT 06801-1166 Phone: (203) 748-2050 FAX: (203) 748-5932 Web:
www.IndependentRetailer.com
SUBSCRIPTION INFORMATION
24 per year; 50 for 1st cl. 48 for 2 years; 95 for 1st cl.
Canadian subscriptions 40. U.S. funds (Canadian 1st cl. 60)
current issue with subscription add 7.00.
Individual Copies 7.00 ea.
E-Mail:
brandee@sumnercom.com
phone: (203) 748-2050 ext. 127
Cover Magazine is published monthly by Sumner Communications, Inc., 24 Stony Hill Road, Bethel, CT 06801, telephone (203) 748-2050. Send all inquiries, letters, and submissions to above address. Entire contents are copyright 2010 by Sumner Communi- cations,
Inc. Printed in the United
States of America. Cover Magazine (USPS 011-867) Periodical Postage paid at Bethel, CT and at additional mailing offices. POSTMASTER: Send address changes to Cover Magazine, 24 Stony Hill Road, Bethel, CT 06801.
Publisher reserves the right to refuse any advertising, editorial or manuscripts that publisher deems inappropriate.
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