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WEB MARKETING
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YOU HAVE a website, but you would like it to be more successful. What can you do to make it more of what you need it to be? Accord- ing to
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1) Your Website Goals.
Defi ne the goals of your web- site. Make sure you have a clear understanding of the website’s purpose. If you don’t have a clear picture of what your web- site is about, how could your customers? Do you want to sell products, provide information, or
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continued on page 51
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