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Fashion Accessories
Forecast
continued from page 76
directly into our accounting system. That’s why we can get merchandise shipped out the same day as the order comes in.” The company realizes that its customers cannot afford to have a lot of money tied up in inventory. That is why, in addi- tion to fast ordering and delivery, it prides itself on keeping mini- mum orders at a very low level. “We have a low minimum for our customers, because many need to keep inventories at a reasonable level. That’s why our minimum is only $75. A lot of our competitors demand minimums
of $300 or so. We let customers put together their own kind of sample orders. We do not put together pre-packaged sample packs for new customers, be- cause we sell too many different types of merchandise. It does not make sense to try to fi gure out what everyone wants to buy, but it does make sense to lower our minimum, so customers can try out different lines before they have to invest heavily.” There are good margins in
these categories. Says McMil- len, “Let’s look at a seashell earring. We sell them in a doz- en pack. The retailer will buy a dozen pack of the earrings for $7.50. So if you are a small retailer with a small boutique
shop, you can easily get $4, $5 or $6 a pair for these earrings. The great thing is, if you have a dollar store, you can sell these items for $1 and make money on them. Obviously, if you have a 5,000 square foot dollar store, you are generating a lot more revenue, and you are trying to generate a lot more turns than if you have a nice dress store, but these shell earrings would fi t well in either store.” Shoes seem to be moving
well this season. 247Fashion-
Store.com wholesales women’s shoes, kid’s shoes and women’s accessories. The company is dedicated to providing top qual- ity, trend setting, high fashion,
continued on page 78
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April 2010 77
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