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MARKETING
More Profi ts With Pop-Ups
FOR THE independent retailer who wants to grab bigger profi ts next holiday season, consider a pop-up store! That’s right, a store that pops up virtually out of nowhere, serves customers for a defi ned period of time, and then disappears. The pop-up is a win win for retailers of all sizes, because they are able to skim the cream of the market at the holiday season, and for landlords who might have that space sitting empty when it could be rented for at least a short period of time. Capitalizing on the fast grow-
ing trend of pop-up real estate, PopUpInsider is offering the fi rst
ever national online exchange dedicated to helping landlords and retailers adapt to the new market- place by utilizing pop-up shops. The company’s website, www.Pop-
UpInsider.com, creates an effi cient and simple to use online resource for fi nding and leasing temporary space, and offers a comprehen- sive array of consulting services for opening a pop-up store. In an environment where
retailers are hurting and much commercial space sits vacant, PopUpInsider represents the cutting edge of real estate, pro- viding a unique service to match commercial landlords who have available space with retailers seeking a temporary home. By facilitating pop-up shops, PopU- pInsider helps building owners produce cash fl ow and improve their vacant space, and helps re- tailers generate quick sales, build brand awareness, and test new locations and products without a long term lease commitment. Christina Norsig, a retail,
technology and marketing expert and Eric Michael Anton, an in- vestment sales professional with more than $4 billion in real es- tate transactions, joined forces to found PopUpInsider. ■
112 No. 7th Street, Marshall, IL. Open 9-4, Mon-Fri
Orders & Showroom 217-826-6230
88 April 2010
Visit
For more information: Pop-Up Enterprises 7 Park Avenue, Suite 16A New York, NY 10016 Tel.: 212-213-8086 Fax: 212-689-0285 Email:
sales@popupinsider.com Website:
www.PopUpInsider.com
Online at INDEPENDENTRETAILER.COM
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