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COVER STORY
Fashion Accessories
Forecast
continued from page 78
sellers in this category are real leather belts with a decoration, including metal studding. “Most of our belts are from Mexico and are hand worked. We also sell a line of belts that we import from China. Those are economy, but dressy belts. We are doing bet- ter with our line of western belts than ever before,” says Palacios. “Another big seller is our line of beautiful buckles. All of the belts that we sell have snaps on them, so that the existing buckle can be easily replaced with another buckle. Our belts come with an inexpensive buckle that can be upgraded to the look the cus- tomer wants. There are buckles that are hand engraved and hand detailed in silver, and we have trophy buckles that are fi nished with commercial processes. Even though they cost less than the hand engraved buckles, they are very durable.” These buckles range in wholesale price of $4 for one of the Texas/Mexico buckles, to about $30 for the Silversmith Bullrider Buckle; a magnifi cent piece of work. Many of the ultimate buy-
ers of western wear today are Hispanic people. “The Hispanic market is a huge buyer of west- ern wear today, even more than the old timers who are strong in the market.” J. R. Palacios En- terprises is a wholesaler, but it also sells to distributors and a variety of mom and pop opera-
continued on page 84
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