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continued from page 84
and saddle bags. “Our major business is men’s belts,” he con- tinues. “I would say around 60 percent of our business is men’s belts, and 35 to 40 percent are women’s belts.” Imexbelts’ customers are the
kiosk and mom and pop shops around the U.S. “We also sell to some wholesalers around the country, but our major business basically is the small indepen- dent stores that you might fi nd in a strip mall.” The company does not sell starter kits to new customers. However, it will make up kits with popular items for
certain customers who require it. Says Montenegro, “For example, a retailer may want to sell belts from a cart, but does not have a sense of what particular belts are strong in his or her market. We will create a special starter kit. Because of the diversity of merchandise and markets, there is no one size fi ts all.” Imexbelts’ minimum order
is $35. The fi rm keeps the price low to serve a large number of smaller customers. “Oftentimes, one of our customers may run out of only a particular belt that he needs to replace. We allow them to do that by keep- ing the minimum order low.” The company highlights best sellers on the side of its web-
site, to help retailers keep up with what is selling. Right now its best seller is a canvas army military belt in black. “It is a belt that we sell for $1.50,” says Montenegro. “The retail will be anywhere from $3 to $4, up to $7 to $8.” Montenegro is part- ners in the business with his wife, Donna. They took over the business from his parents in 1991, which was originally incorporated in 1976. Tony Xien, general manager,
USA Hua Tai Group Inc., New York City, says that his fi rm makes, imports, wholesales, and distributes belts, buckles, under- wear, A-shirts, T-shirts, gloves, scarves, hats, and other kinds of
continued on page 86
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