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get into the swing of the spring and summer seasons. “This is certainly not a new trend, but one we see each year as the season turns from winter to summer,” he suggests. Michelle & Scotts Wholesale Imports sells a wide variety of fashion accessories, but according to McMillen, it is diffi cult to deter- mine if one particular category is more popular than another this year. “The items all seem to be moving well,” he emphasizes. “People always buy all of these things. For example, hair acces- sories, jewelry and purses are
always good spring sellers be- cause of the Easter season, and also because of the need among consumers for bright colors.” The company’s typical cus-
tomer is the small, independent retailer. Therefore, the firm not only seeks to deliver good customer service, but also fast service. McMillen explains, “Our typical customer will buy less than $500 at a time, but they will generally buy more often than once a month.” By having its headquarters and warehouse in Memphis, TN, Michelle and Scotts Wholesale Imports clev- erly has two day shipping access to most of the population in the United States. “We are posi- tioned to deliver to 80 percent of the U.S. in two days or less by normal shipping methods, which means UPS Ground. Remark- ably, New York City, Dallas, TX, and Miami, FL are all two day delivery from us,” he says. Fast customer service re-
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quires more than fast shipping, asserts McMillen. It requires a website that is a snap to use. “When someone wants to do business with us, they can visit our website. We have full time web people working for us who are constantly upgrading the site. Our new customers can go to the website, register, put in their business credentials, and place an order. They can do all of this within 20 to 30 minutes, depending on how fast they can get through the website and our categories of merchandise. Our website puts customer orders
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