SEGURIDAD PRIVADA
Pero, lamentablemente, el público en general siempre ha con- Loss Prevention conference in Los Angel, Ca). LP execu-
fundido la seguridad de una plaza con “Llegar a ser policía”, tives have adapted their programs so it does not interfere
y no se dan cuenta de la importancia de su papel diario en with store operations and sales. They have diversified their
las operaciones al por menor, y lo que es más importante, en skills so they can be incorporated in all aspect of the busi-
garantizar nuestra seguridad cuando vamos de compras a los ness. Their contribution to the overall business is now of-
centros comerciales de América del Norte. Enfrentémoslo. ficially recognized.
Cuando un sábado en la tarde vamos de compras a la plaza Mall Security, on the other hand, always been consid-
local, no ponemos atención a los guardias de seguridad unifor- ered as… well… security. But unfortunately, the general
mados, porque estamos muy ocupados en las ofertas: ¡un gran public always misinterpreted Mall Security as “Cop want-
producto al mejor precio! El equipo de seguridad es el respon- to-be” and never realized the importance of their roll within
sable de hacer que nuestra experiencia de compras sea lo más the day-to-day retail operations and more importantly, our
segura posible. Revisan que las zonas comunes sean seguras, safety while shopping in the malls of North America. Let’s
que si nuestros hijos se pierden, sean encontrados y llevados face-it. When we are shopping on say a Saturday after-
con sus padres, y mientras estamos de compras, vigilan que no noon at the local shopping mall, we don’t pay attention to
se roben nuestro auto (o al menos lo intentan). the uniformed Security Officer because we are too busy
Los tres componentes -LP, SMT y Gestión-, tienen desafíos looking at what retailers has to offer: great product at the
diferentes, pero todos, el mismo objetivo. Demos un vistazo a best price! But these guys are responsible to make our
los respectivos desafíos. shopping experience as safe as possible. They ensure the
common areas are safe, that if our kids get lost in the mall,
Seguridad en el centro comercial that they are safely brought back to us, and while we shop,
La seguridad es contratada por la administración de la plaza, they keep an eye on our car so it don’t get stolen (or at
para proteger las áreas comunes: least, they try too).
• el estacionamiento y alrededores del edificio; Now the 3 concerned parties (LP dept, Mall Security,
• el área de comida y baños; Store Management) have different challenges, but all the
• los pasillos. same goal. Let’s take a closer look at those respective
challenges:
Mall Security
Mall Security are hired / contracted by the Mall administra-
tion to protect the common area of the shopping mall:
- the parking lot and the exterior of the building;
- the food court and public washroom;
- the ails of the mall.
They are there to ensure the good operation of the mall.
Therefore, their focus is within those common areas, not
necessarily what happens passed the lease line (the ten-
ants). Their instruction is not to make the arrest of a sus-
Están ahí para garantizar el buen funcionamiento del cen- pected shoplifter for the retailer, but to assist while this re-
tro comercial. Su atención se centra en las áreas comunes, y no tailer makes the arrest of the alleged shoplifter. This is to
en lo que sucede en la línea de arrendamiento (los inquilinos o prevent any potential lawsuit from an inconclusive arrest
tiendas minoristas). Están capacitados para ayudar en las tien- (formally known as false arrest). Mall Security doesn’t want
das cuando detienen a un presunto ladrón, pero no realizan to assume civil liability for the obvious reason.
directamente la detención de sospechosos. Con esto se evi- Mall Security would want to do more to protect their ten-
ta cualquier tipo de demanda por un arresto no concluyente ant (the many retailers present in the mall), but with limited
(formalmente conocida como detención ilegal). Por esta obvia resources in those tough economic time, they have to con-
razón, la seguridad del centro comercial no asume la respon- centrate on the safety of those common area.
sabilidad civil.
El equipo de seguridad de una plaza quisiera hacer más para Loss Prevention Department
proteger a los inquilinos, en su mayoría minoristas, pero los Retail Loss Prevention Department, on the other hand, is
recursos económicos son limitados en este momento de crisis; hired by the retailer to protect company assets and to en-
deben concentrarse en la seguridad de las áreas comunes. sure profitability of each store. They are also responsible
for (but not limited to):
Departamento de LP - training store staff on preventive measures;
Cada tienda minorista contrata a un equipo de LP para prote- - keep all stores up-dated on potential Retail Organised
ger los activos y para garantizar la rentabilidad de cada uno de Crime (ROC) groups targeting a specific area;
sus establecimientos, ubicados en diferentes centros comer- - conduct investigations on both ROC and dishonest
ciales. También son responsables de (pero no limitados a): employee.
- Capacitar al personal de la tienda en medidas preventivas;
- mantener actualizadas a todos sus establecimientos sobre Retail LP department have been entrusted of a huge re-
el potencial de grupos ROC (Retail Organised Crime- De- sponsibility by the company it works for. That is to keep the
lincuencia Organizada de Ventas al por menor) cuyo blan- integrity of the customer, as well as the employee, intact.
co es un área específica; Allow me to explain this last part. The role or Retail LP is
- realizar investigaciones del ROC y de empleados deshonestos. to prevent any type of loss. By preventing those potential
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