SomEThINg Different
The bamboo cushioning is another step in Dells larger plan, which was announced in December of 2008. Some of the promises include
shrinking Dell’s packaging volume by 10% (about 20million pounds of material), increasing renewable and recyclable packaging content by
40% and making at least 75% of it’s packaging curb-side recyclable by 2012. Whether or not Dell will hit these targets is yet to be seen, but for
now they can revel in the fact that they are currently number 1 in the packaging department.
Becoming a Cushion The Problem with Going First
Raw bamboo is processed mechanically, not chemically, which en- Dell’s bamboo packaging is not yet certified as recyclable in many
ables the packaging provider to reclaim water used during processing. places across the globe, so for now, consumers who receive this eco-
Oliver Campbell, Dell’s senior manager of packaging worldwide, says friendly packaging will have to toss it into the trash. Dell says that
that making cushions from bamboo instead of paper pulp takes a its department is working through the certification process, but it is
little longer, but the process costs less in the end. Dell plans to expand a months-long trial that will probably come to fruition sometime in
its use of bamboo packaging to more products in early 2010. 2010.
www.chainaonline.com JANUARY/FEBRUARY 2010 55
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