SomEThINg Different
Dell: Bamboo Baby Steps
Dell has stuck one foot onto the road of environmental sustainability with the launch of their new packaging. In mid-November, Dell began
using bamboo protective packaging to ship its Dell Inspiron Mini 10 and 10v Netbooks in place of the paper, foam and corrugate that is often
used. Even though bamboo currently seems to be all the rage (you can find “green” bamboo boutique products that range from flooring to
clothing) Dell is among the first major companies to use bamboo in their standardized packaging, and the first in the PC industry.
JiANGXi
Far from the Panda’s Lair Why does Bamboo mean Sustainability?
Dell works with bamboo packaging supplier Unisource Global So- > It grows fast: Bamboo, a member of the grass family, can grow up
lutions (UGS). Raw bamboo is sourced from a Forest Stewardship to 24 inches per day and reaches full harvesting maturity in three to
Council (FSC) certified area of Jiangxi Province, China - the com- seven years, faster than most hardwoods.
pany assures that it is located far away from pandas’ known habitats. > It’s strong: Bamboo’s tensile strength is similar to that of steel,
UGS also keeps track of working conditions and tracks the bamboo making it a reliable packaging material
through the full chain of custody, from forest to Dells Chinese pack- > It’s easy on the environment: The plant’s deep root systems protect
ing facility. against land erosion, and doesn’t require replanting after harvest.
54 JANUARY/FEBRUARY 2010 www.chainaonline.com
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