Publisher: China Supply Chain Council Ltd. (Hong Kong)
CHaINA Magazine is a FREE bi-monthly publication for the members
of the Council. There is no charge for members and qualified readers
to receive subscriptions in China. For your free subscription, extra
copies or address changes, please email subs@supplychain.cn
出版商： China Supply Chain Council Ltd. (香港)
CHaINA杂志是为 Council会员准备的免费杂志。我们协 会会员
THE MAGAZINE FOR GLOBAL SUPPLY CHAIN LEADERS
和高质量的读者都可以免费订阅。为了及时收到我们的杂
志，额外订阅或地址变更请发邮件至 subs@supplychain.cn
With the ending of any year, it seems to be the duty of an editor to reflect
Office and Team:
on the past while giving pithy insights into the future. Without adhering too
Publisher Photographers
much to this cliché, I will say that 2009 in China seems to have been a year
Max Henry Kim Jin, Stephan Yang
of extremes. Companies cut way back on personnel and capacity due to the
Editor
Contributing Writers continuation of the economic slow-down. However, the latter part of this year
Monica Liau
Bob Dodson, Calipe Chong,
found many companies scrambling to meet orders as parts for manufacturers
Art Director
Barry Elliott, Chis Catto-Smith,
and cargo space on carriers seem to be in both short supply and high demand.
How Xu
David Henshall, George Sun,
John Van Fleet, Michael
In terms of hiring power, new reports show that China remains a powerhouse
Graphic Designer
Jiang, Richard Brubaker
for emerging jobs; but factories in Southeast China find themselves unable to
Acco Fang
find enough laborers. China has shown continuous growth, propping up the rest
of Asia through this hard time; but the world is passing out more protectionist
CHaINA Magazine is the only bilingual supply chain and logistics measures against China. Perhaps not surprising as China is currently showing
magazine in Asia with a strong focus on Greater China. In every issue, an ominous overcapacity in products like steel and concrete, a threat that could
we write about the news, trends and best practices that will help
glut the global market if domestic demand cannot keep up.
manufacturers, retailers and distributors make better business decisions
Looking at this push and pull of governments and markets, 2010 promises to
with their sourcing, production, logistics from, to or within Asia.
be a year full of movement, if not economic improvement. A lot of the seeming
CHaINA是亚洲地区唯一一本专注于中国的供应链和物流行
contradictions of 2009 are signs that the global economy is in the process of
业的双语杂志。在每一期，我们通过刊登新闻，行业动向
rebalancing and reshuffling itself. For manufacturers and distributors, a key
和实践经验来帮助制造企业 零售商和发行商进行亚洲内
point in getting things off the ground will be figuring out the new relationship
外的采购 生产和物流形式的选择。
between consumers and providers, as well as the ability to find a sense of
Distribution: 10,000 copies 6 times a year
equilibrium in their business models in relationship to the economy. As to how
CHaINA Magazine is offered FREE of charge by direct post mail to this will happen, I will do my best to keep you updated.
qualified readers in Greater China who are involved in all aspects of
supply chain management. It is also distributed through selected
Happy New Year !
locations in major Chinese cities, including hotels, restaurants,
service offices/apartments, business centers, airport lounges and
other key locations.
年末将至，编辑们似乎都会在这个时候回首今年，展望来年，并提出一些精辟
发行量：一年六期，一万本
的见解。撇掉那些陈词滥调，我想说中国的2009年似乎是异常艰难的一年。由于
CHaINA杂志通过直接向中国各供应链管理的专业读者发送
经济发展放缓，公司裁员并减低产能。不过下半季度却有许多公司争先恐后地接
邮件来提供免费的阅读机会。同样也分发到中国的主要城
市并在酒店 服务楼，商务中心，机场大厅或其他中心地
受厂家的零件生产订单，而货运仓位对供应商又日趋紧张。从劳动力角度来看，
带免费赠阅。 最新的报告表明中国还有足够的劳动力来满足新兴市场的人力需求；但是中国东
Target Readers
南沿海的工厂却遭遇了人力短缺的情况。中国的持续增长支撑着整个亚洲渡过这
Our target readers are R&D, sourcing, procurement, manufacturing, 个困难的时期；而同时世界经济却对中国采取了更多的贸易保护措施。这一点也
logistics, warehousing, transportation, retail, distribution and
并不奇怪，因为中国目前的钢筋和水泥产能过剩的情况，如果无法及时拉动内
operations managers, directors, vice presidents and decision
makers. A majority of our readers are end-users shippers, mainly
需，很可能会威胁到全球市场供求平衡。
foreign-invested and local manufacturers and retailers.
盘点政府一些促进和拉动市场的宏观政策，我们可以
目标读者
预见2010年的经济发展必然会有一个大的变动。09年许
我们的目标读者有来自采购 制造 物流 仓储 运输
零售和分销的运营经理 总监 副总裁 或总裁。大部分
多看似矛盾的状况实际上是全球经济在自我复苏与平衡
读者是物流的需求者，外资或国内的制造企业和零售商。 的迹象。对制造商和分销商来说，要出奇制胜的关键就
Subscription for Overseas Readers
在于弄清消费者与供应商的关系，并能在他们各自的商
If you are located outside China, you can subscribe to this 业模式中找到保持经济稳步发展的平衡点。至于如何做
independent and insightful magazine today with full online access
到这一点，我会尽我最大的努力让您在最新的信息中找
for only US$ 50 for 6 issues per year. For subscription inquiries,
please contact: subs@supplychain.cn
到属于您的答案。
Stories Ideas, Comments & Feedback
Monica Liau
新年快乐！
If you have an idea for a story, interview or case study, please contact
the editor. We welcome feedback and comments about our content
Editor
or any issues relating to supply chain management in Asia. Please
CHaINA Magazine
email editor@supplychain.cn
Previous issues of the magazine can be found at:
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Editorial and advertising are independent and do not necessarily reflect the views of the Council, the board, its
反馈和意见
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如果您有任何新闻故事 采访或实践
for any errors. Views expressed by writers or contributors in this magazine are not necessarily those of the
publisher. The publisher is not responsible for product claims and representations.
案例，请与我们主编联系。如果您就
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JANUARY/FEBRUARY 2010 3
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