VARIO, THE RIGHT MOVEMENT FOR YOUR CUSTOMERS.
EXCITE
™
VARIO MOVES WITH YOU.
Excite™ Vario is an inspiring The no-impact movement
product that enables you to dynamically and automatically
move as freely as in real life. adapts to your natural stride length.
With Vario, you can easily adapt
With a low perceived effort and high
your natural stride length from
calorie consumption, it is the best
walking to striding and even to
choice for you and your customers.
stepping. Vario’s natural stride
NATURAL & PERSONALISED MOVEMENT
technology based on an 83 cm
TOTAL BODY & LOWER BODY WORKOUT
stride length accommodates
GREATER RESULTS IN LESS TIME
users up to 210 cm height in an
easy, natural stride movement.
PATENT PENDING SELF STARTING SYSTEM
Healthy people & planet Self-powered available
Highly recyclable materials
Solvent-free paints
Visit
www.technogym.com/Vario
adver
Long-life
tising
product
Fully RoHS compliant To find out more, contact us on 01344 300236 or email
UK_info@technogym.com
with Technogym® Gree
f
n
eatur
Slim & re-u
e
sable packaging
the future is club 2.0
51 Y 23 C
COMING
79 K
SOON
SHAPE POWER FUN
“Looking good “Physical “I enjoy
is what makes presence is a meeting people
me feel good. I key ingredient and trying
exercise to burn of success. I something
calories, manage exercise to new. Having fun
my weight, and look strong and makes me feel
tone my body”. powerful”. alive.”
MOVE BALANCE SPORT
“I want to “I am looking “Sport is not my
be active for relaxation only passion, it’s
and healthy. from a tense my second life. I
I exercise and stressful exercise indoor
to improve life. I exercise to and outdoor to
my everyday achieve a mind, improve my sport
wellbeing”. body balance” performance.”
Wouldn’t it be great if you could
how can i find out what
aspirations move my clients?
understand why your customers
The ‘Technogym Aspiration Finder’ is the
use your club’s facilities and how
first-ever scientific on-line questionnaire
they can get the most out of
that tells you what moves your clients.
The web-based questionnaire takes only
their experience ? 5 minutes to complete, with the results
communicated via the Technogym
I
f you could ensure their Aspiration Map. Each result is unique for
experience matched their each client revealing a relative percentage
aspirations you would reap the mix of the six core aspirations.
benefits. Technogym’s Club 2.0 does Technogym appointed The University
just that. The focus of Club 2.0 is of Milan to carry out extensive testing
to establish people’s aspirations and in Europe, the results of which validate
understand the way in which this Technogym’s customer segmentation
determines how they live and move. model based on six motivations: Shape, Club 2.0 creates Aspiration Maps
This brings the focus back to your Power, Fun, Move, Balance and Sport. to show you which of the six core
customers enabling you to create the aspirations motivates each member
perfect environment for them. how can this help me drive
my business strategy? profitable personal training relationship
products, services and activities and increase secondary spend.
ask yourself Awareness of your customer aspirations layout
•
How can I match my club’s services to can help develop your business strategy Club 2.0 offers a new way to layout your
the needs of my customers? in many ways. By applying Technogym’s facility by creating six aspiration zones.
•
How can I increase members’ loyalty? Aspiration Finder to a test group of These zones would help to create the
•
How can I develop other sources of customers, you will be able to visualise ideal environment in which to train.
income in addition to membership fees? the aspiration map of your entire club.
•
How can I ensure the space I have is This will help you to understand what Wellness System compatible
being maximized to deliver best return products, services and activities you
•
Drive programmes linked to
on investment? should offer and also provide a way of aspirations through Wellness System
To fi nd the right answers to these directly targeting these customers. connectivity platform
questions, you must place member personal training
•
Drive interactions that are based on
aspirations at the centre of your The Technogym Aspiration Map customers’ aspiration types
business model. provides Personal Trainers with the
•
Communicate with members based
information needed to develop a on their aspiration type
TO FIND OUT MORE ABOUT CLUB 2.0 CALL US ON 01344 300236,
EMAIL
UK_INFO@TECHNOGYM.COM OR VISIT WWW.TECHNOGYM.COM/CLUB 2.0
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