fi a update
news
from the board giving advice about nutrition
Nutritional expert Lynn Clay knows that results, but these would be far greater if
fi tness knowledge, underpinned by deep they had as well-planned an approach to
understanding of nutrition, can improve their diet as they do to their exercise.
a club’s or leisure centre’s retention “Once they ‘peak’ they start to lose
rates and give it a valuable edge over motivation, gym attendance falls off and
competitors. “Most consumers join a that all-important value for money – in
gym because they want to lose weight terms of their perception of their gym
and look good. But there’s often a gulf membership – starts to be questioned.”
between their ambitions and our ability This pattern is one Clay sees all
to advise and counsel them about the the time and is the problem she will
importance of nutrition to exercise and be focusing on when she presents at
to getting results,” claims Clay. The Fundamentals of Nutrition and
“When members sign up, they’re Compound Movements – the fi rst of
often given advice on their exercise and the FIA’s series of seminars on exercise
government links training programme, but very rarely do and nutrition – which will take place in
they get good advice about their diet. London and Sheffi eld on 27 October and
neil king • representative
After a few weeks, they usually see some 1 December respectively.
Clay’s highly interactive seminars
for management
include detailed meal and lifestyle
contractors • slm
plans, which outline correct nutritional
information designed to sustain high
In August, results emerged from energy levels. Clay will also advise
the government’s free swimming seminar attendees on how best to
initiative which show that young communicate nutritional information to
people took advantage of 2.8 million members – including advice on poster
free swims in the scheme’s fi rst and leafl et content, as well as nutritional
three months. In addition, there information for restaurant menus – so
were 1.6 million visits to pools by members learn how to tailor their diet
senior citizens aged 60 and over.
.COM
to maximise their exercise.
T
O
In total, 259 councils are offering The other main issue Clay addresses
free swimming for people aged 60 is the use of supplements. Most gyms
and over, and 190 for 16 and unders.
OCKPHO
stock products and recommend them
The scheme has been recognised © IST for weight loss and muscle building.
by members of the government The FIA’s nutrition event will be However, few advise members on how
as one of the most successfully sponsored by Maximuscle much to take and when to use them.
implemented policies of all time.
They’ve been impressed by the
speed of delivery and the impact the
technogym crowned fi a golf day champions
campaign is making on the ground.
This wouldn’t be the case without
the massive amount of support B
attling rain, wind and a highly Geraldine Tuck, national sales
competitive fi eld, Technogym beat manager at Technogym and a member
the initiative has received from the 22 teams to become 2009 FIA Golf of the winning team, says: “I’m
industry: at SLM, for example, we’re Day champion at Staverton Park. obviously very happy with the result,
running it across our portfolio. The event concluded with a drinks but for me the main reason to attend is
It’s a real challenge to divert our reception. Entertainment was provided the networking. With such a good mix
focus to respond to these projects, by video footage of the golfers playing of operators and suppliers supporting
especially when we’re involved in over water to the 18th green, before the event, I will defi nitely be returning
multiple initiatives at any one time; an awards ceremony recognised some next year to defend the title!”
we’re also spearheading the delivery of the outstanding performances. David Stalker, COO at the FIA,
of Fit for the Future in Bristol and During the evening an exclusive says: “We have been overwhelmed
MoreActive4Life nationwide. Elementum watch, kindly donated by the generosity of guests this year
However, initial results show by Suunto, was auctioned to raise and I would like to thank everyone
not only that these initiatives work money for the Cystic Fibrosis Trust. who made a contribution. I would
for government, but also that they Incredibly generous contributions also like to express gratitude to our
work for us. If we can continue to of £2,000 from Dominic Evans at PE sponsors Gatorade, PE Contract
demonstrate the success of these Contract Interiors and Mark Williams Interiors, Suunto, Lifetime, EAS and
programmes, then interest in at Waterside Leisure meant more Promote PR, who have made this
working with our sector will soar. than £4,500 was raised for the charity. event such a success.”
20 Read Health Club Management online september 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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