supplier
profi le
GREG SELLAR
The founding partner of GRAVITY UK talks to Kath
Hudson about thinking outside the box and creating a
new revenue stream for clubs
When was Gravity UK While health clubs continue to be Does a 45-minute
established? important to us, we’re now focusing session on the GTS
Gravity UK was formed in May on physiotherapy and rehab clinics. give a full workout?
2008, when I went into partnership They love the product because they Yes. You can increase the level of the
with The Physical Company to understand its potential. It meets incline to push the heart rate up and
secure UK distribution of the their needs and is the only piece increase the strength challenge, but
GRAVITY Training System (GTS). of kit endorsed by the American also, because you’re on one piece
The parent company, EFI Sports Physical Therapy Association. of kit for 45 minutes rather than
Medicine, was formed in the US in I think the health club industry is also stopping and starting all the time,
1974 by Tom Campanaro and his wife starting to focus more on rehab; as you get a consistent workout.
Joy. Tom had been in a car accident clubs merge with the health services and
and was advised that he would have trusts work with fitness professionals, Who does it appeal to?
to train effectively to become mobile, it seems an inevitable process and The great thing about the GTS is
so he came up with a cable and one we hope to capitalise on. that it doesn’t discriminate. Anyone –
pulley system for his rehabilitation. of any age, male or female, and of any
That became the prototype from The GTS has won fitness level – can use it. At an open
which a home equipment model innovation awards. Why? day recently, we had two 78-year-old
evolved – the Total Gym – selling The GTS works using gravity – all women working out alongside the fitness
more than 3.5 million units to date. exercises are done on an incline, using managers. They were doing the same
The GTS, the commercial product we body weight, and you adjust the angle movements but working at different
have today, was launched in 2004. There of the incline to control the resistance. incline levels, which made it easier.
are 17 distributors around the world The industry is moving towards
and the UK is expected to become the functional fitness and we can tap into What has been the
second biggest market, behind the US. that. Unlike most pieces of equipment reaction in the UK?
which work one area, this machine People are extremely impressed by
What’s it been like setting can do more than 200 things. It offers the versatility of the GTS. However,
up a company in a recession? a wide range of movement, plus there it does require out-of-the-box
It’s been a challenge, because some are no weight stacks or electronics to thinking. When gyms are planning a
health club chains have had most of their break down so, provided you keep it refit, they don’t automatically think
capital expenditure budgets closed down. clean, there’s nothing to maintain. about it – they think about treadmills
The Total Gym 14000,
the GTS and the Power
Tower make up the
Total Gym range
104 Read Health Club Management online september 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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