edited by katie barnes. email:
katiebarnes@leisuremedia.com
lightweights
FITNESS FIRST’S
NEW GAME PLAN
Move over WiiFit. Nintendo has launched an even
more advanced fi tness video game – and this time
it’s been created in collaboration with a health
club chain, Fitness First.
The NewU Fitness First Personal Trainer is
set to top the Christmas wish list this year, as
advance orders from UK retailers have exceeded
all expectations.
Due for release in mid-September, the product
offers goal-based training, with the option to
work out with one of four personal trainers. It’s
said to be the fi rst product of its kind to feature
T
O
a video throughout, which provides interactive
training sessions. The video game also includes
nutritional advice, which the designers have .COM/IOFO
developed in conjunction with the people behind
T
O
the TV programme You Are What You Eat.
There are now 24 million gaming consoles in the OCKPHO
UK: the same number as there are UK households. ©IST
Lisa Sno
wdon
demonstrates
‘beder
cise’
STAR SIGN
Stuck for marketing ideas for your
gym? Then why not take inspiration
WORKOUTS BY
from the zodiac.
That’s what
Closeronline.co.uk did
CLOSER
recently to spice up a fi tness feature.
The piece was written by the
magazine’s astrologer Yasmin Boland,
who suggested that fi ery Arieans
need competitive workouts, while
Geminis, the mentally active sign,
might prefer high-pace group cycling
classes. Cancerians have a natural
.COM tendency to want to help people,
O
T
so should train with a companion.
FITNESS FOCUS FOR LOVE
Librans, on the other hand, are ruled
OCKPHO by pleasure and elegance, so should
YOUR BED WEEK 2009
© IST
opt for walking, pilates and yoga.
While some of us were slogging it out at the
gym last month, others were happily trying
power of beetroot juice revealed
to stay in shape in their own beds.
In case you didn’t realise (and why would
you?), 3–9 August was National Love Your
The thought of it might not be very reduction in oxygen uptake, making Bed Week: a marketing initiative dreamt up
appealing but, according to new exercise less tiring. The study showed by mattress manufacturer Silentnight.
research, a glass of beetroot juice a day that drinking the juice reduces oxygen This year, the campaign included the
could possibly help to increase stamina. uptake to an extent that cannot be introduction of ‘bedercise’ – exercises
The study, carried out at the achieved by any other known means, designed to be performed in bed.
University of Exeter, showed that including by training. The eight-step programme included moves
drinking a 500ml glass of the vegetable The fi ndings were published in the such as a full-body stretch to begin with, the
juice on a daily basis could help people Journal of Applied Physiology and it’s A B C adbom-bed curl (crunches with your
exercise for up to 16 per cent longer. believed they will be of interest to back on the fl oor and your legs on the bed)
The researchers believe that nitrate endurance athletes as well as elderly and the bed dipper, a variation of tricep dips.
contained within the juice leads to a people with respiratory diseases.
september 2009 © cybertrek 2009 Read Health Club Management online 115
healthclubmanagement.co.uk/digital
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