Health Club Management Sept 09

news and jobs updated daily on
www.healthclubmanagement.co.uk EXHIBITOR NEWS
Endorsed by
edited by caroline wilkinson. email: carolinewilkinson@leisuremedia.com
PICTURE:

WWW
They
.IST
OCK.COM/CIND
said it
couldn’t
Y MINEAR
be done.
So we
did it.
MoreActive4Life will aim to get a million people across the UK more active
moreactive4life launches in june
M
ore than 1,200 health clubs and The government has already allocated
leisure centres have registered to £200,000 to kickstart the campaign, which
be part of the MoreActive4Life is being promoted by specialists KTB.
campaign, a sub-brand of the government’s “Using Change4Life as a door-opener,
Change4Life initiative, created to get one clubs and leisure centres are partnering
million people more active. with major brands such as Tesco and
Set to launch this month, the summer Asda, as well as local GPs and PCTs,”
consumer campaign has been developed says David Stalker, FIA operations
by the FIA for members of UK health director. “FIA members can now position
clubs and leisure centres. It will involve themselves as partners to help tackle our
The Freedom Climber: A
FIA operating members working with national health problem at a local level.”
rock climbing trainer with
the government, as well as national Participating clubs and leisure centres
no need for high ceilings
commercial and media partners, to have access to branded merchandise and
provide consumers with access to a wide promotional material. For further details,
range of activities. contact: moreactive4life@fi a.org.uk
Fitness-Mad & Pilates-Mad
+44 (0)1386 856551
www.ﬁ tness-mad.com
peers promote new addition to Wattbike is the first exercise
Pilates-Mad will be launching its new comprehensive range
physical fi tness code of practice
bike to be endorsed by British
of Studio Pilates equipment at LIW – the ﬁ rst ever from a UK
Cycling because it gives
brand. The range includes reformers, cadillacs, barrels and
accurate and comparable
Six schools across England – in Luton, Fitness First is the latest operator to join
stability chairs. In addition, Fitness-Mad and sister brand Yoga-
measurements of power
Manchester, North Tyneside and two in a select group of companies that meet
Mad will be showing off their comprehensive range of yoga,
output in watts, can be used
Devon – have trialled the new FIA Young the FIA Code of Practice.
resistance, core stability and strength training equipment that
by anyone and feels as realistic
Ambassador programme in association The accreditation is designed to
is available through leading distributors to the leisure industry.
as indoor cycling gets. And it’s
with local FIA members. increase investor, government and
affordable too.
Health and Fitness
The pilot, which involved six Young consumer confi dence by highlighting
Ambassadors aged 10- to 11-years-old, clubs that reach FIA quality standards for
Wattbike, the result of seven
Freedom Climber UK
was designed to assess the impact of peer safety, customer care and health delivery.
years work and a brief British
+44 (0)1483 559785
leaders in running an activity programme. John Gamble, MD of Fitness First,
Cycling said would be impossible, www.revolutionaryproducts.co.uk
The ambassadors were responsible for says: “The Code was an excellent way
is already helping them take
Freedom Climber is a revolutionary new rock climbing trainer
motivating their peers as well as ensuring to develop our in-house protocols as it
cycling to the next level.
that offers real climbing without the need for high ceilings and
they adhered to the programme. They showed where we could improve. The
the usual safety and supervision issues. With no motor, it easily
also acted as intermediaries between Code also demonstrates a commitment
mounts to your wall, and rotates and adjusts to the climber’s
the children, their teachers and the FIA to our customers.”
ability. Climbing offers members a new and exciting workout
programme leaders. Other accredited leisure
alternative, while offering total body, core muscle development,
Although a detailed analysis of organisations include Belpher Leisure
ﬂ exibility, balance and cardiovascular beneﬁ ts. Be different and
the programme’s impact is yet to be Centre, Central YMCA, DC Leisure,
get your membership climbing with the Freedom Climber.
completed, there was a clear increase in LA Fitness, the Reebok Club, Doncaster
www.wattbike.com
Health and Fitness
the ambassadors’ self esteem. Dome and SLM.
08448 759 547
june 2009 © cybertrek 2009 Read Health Club Management online
WWW.LIW.CO.UK
healthclub
Wher
managem
e will
ent.co.uk/digital
Wattbike take you?
Page 1 | Page 2 | Page 3 | Page 4 | Page 5 | Page 6 | Page 7 | Page 8 | Page 9 | Page 10 | Page 11 | Page 12 | Page 13 | Page 14 | Page 15 | Page 16 | Page 17 | Page 18 | Page 19 | Page 20 | Page 21 | Page 22 | Page 23 | Page 24 | Page 25 | Page 26 | Page 27 | Page 28 | Page 29 | Page 30 | Page 31 | Page 32 | Page 33 | Page 34 | Page 35 | Page 36 | Page 37 | Page 38 | Page 39 | Page 40 | Page 41 | Page 42 | Page 43 | Page 44 | Page 45 | Page 46 | Page 47 | Page 48 | Page 49 | Page 50 | Page 51 | Page 52 | Page 53 | Page 54 | Page 55 | Page 56 | Page 57 | Page 58 | Page 59 | Page 60 | Page 61 | Page 62 | Page 63 | Page 64 | Page 65 | Page 66 | Page 67 | Page 68 | Page 69 | Page 70 | Page 71 | Page 72 | Page 73 | Page 74 | Page 75 | Page 76 | Page 77 | Page 78 | Page 79 | Page 80 | Page 81 | Page 82 | Page 83 | Page 84 | Page 85 | Page 86 | Page 87 | Page 88 | Page 89 | Page 90 | Page 91 | Page 92 | Page 93 | Page 94 | Page 95 | Page 96 | Page 97 | Page 98 | Page 99 | Page 100 | Page 101 | Page 102 | Page 103 | Page 104 | Page 105 | Page 106 | Page 107 | Page 108 | Page 109 | Page 110 | Page 111 | Page 112 | Page 113 | Page 114 | Page 115 | Page 116