advertising
feature
PARTNERING FOR PROFIT –
A NO-RISK BUSINESS SOLUTION
B
eing commercially aware in
today’s tough economic climate
is vital if clubs and centres are to
achieve social and financial objectives.
With leisure centres looking to
capitalise on the movement of customers
from private clubs to local authority
and Trust centres, a partnership with
Alliance Leisure really can make a
difference to the bottom line.
According to an independent survey
conducted by Leisure-net Solutions,
88% of respondents stated they would
not be where they are now in terms of
membership and income growth if it were
not for their partnership with Alliance.
Alliance Leisure is so confi dent it
can deliver a positive business solution
that no fee is taken until a site achieves
pre-set targets – a win/win situation for
leisure centres.
free health check Partnering with Alliance can help boost membership and generate income growth
John Leaver, head of partnership for
Alliance Leisure, comments: “Providing John Hawkins, head of leisure
the right type of partnership is the key to Management observes: “We decided
FREE BUSINESS
success. Alliance has developed a free that external expertise and focus would
health check that addresses key issues and deliver the results far quicker than could
HEALTH CHECK
provides a complete review of procedures be achieved alone.” What’s included:
and systems in order to determine what Blackburn and Darwen Borough
•
Drivetime Analysis and Capacity
the business requirements are.” Council brought in Alliance Leisure to
•
Mystery visit, email & telephone calls
increase the fi tness income of four of its
•
Review of sales systems & procedures
growing membership and income mature leisure centres. Analysis
•
Analysis of projected income &
When Blackpool Council entered into a was carried out and REPs accredited fi nance targets
partnership with Alliance in May 2008 training was delivered to all members
•
Review of marketing campaigns,
membership increased from 1,300 of staff, supported by a simple, but literature & planning
members to 1,600 in just six months. effi cient enquiry system. Alliance Leisure
•
Pricing policy & membership strategy
helped the council to grow Direct
•
Debt recovery process and strategy
Debit income by 24% in just 12 months
•
Review of reporting & existing KPIs
PARTNERSHIP
and membership was also up 18% from
•
Feedback & bespoke proposal
803 to 947 members.
SUPPORT OPTIONS
CALL 01278 444944
Steve Fitzmaurice, general manager
FOR MORE DETAILS
•
REPs accredited sales training for Leisure, Entertainment and Catering,
& workshops Blackburn and Darwen Borough
•
Sales systems Council said: “Since working with commission when memberships reach
•
Customer Care training Alliance, we have addressed some an agreed threshold.
•
Lead generation campaigns real issues in relation to sales and However, if your club simply needs
•
Retention systems & promotions retention. The membership growth and short-term help – for instance, a one-off
•
Sales and marketing planning income increase refl ects the quality training day, posters to support a new
•
Creative services – print & design of our partnership with them and the programme or a new website design –
•
Website design commitment from everyone involved.” Alliance Leisure can also offer off the
•
Brand creation & development shelf support.
•
Pre-sales support packages choosing the right partnership
•
Mystery shoppers and audits Alliance Leisure offers a risk-free what are you waiting for?
•
Performance management payment method – a monthly income Give Alliance Leisure a call for a free
& benchmarking share partnership. Alliance bears all the health check and enter into a partnership
costs upfront, with the client only paying that you know will make a difference.
Call 01278 444944, or e-mail
admin@allianceleisure.co.uk
or visit the website at
www.allianceleisure.co.uk
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