RI
C
KY
H
A
T
T
O
N
The club has been designed to
offer top of the range facilities for
use by the whole community
HATTON HEALTH & FITNESS
Location: Hyde, Greater Manchester
big chains of health clubs – gyms were how hard he’d worked to help me get Size: 1,476sq m (27m x 18.5m gym)
mostly independent, and there were the gym off the ground. Member profile: Family focus, average
very few of them. I also think people age 38, with women the key target. Also
now expect better standards from their Q Do you have plans to expand coaching for budding young boxers
club. I know I’ve provided a top class elsewhere in the UK? Fees: From £28 a month
facility and I will continue to do so. That It’s definitely something we’d like to do Facilities:
clearly benefits the members. down the road, but I want to
•
81 stations of Cybex CV and resistance
consolidate what we’ve done in Hyde equipment, plus four Concept2 rowers
Q What does the industry do well, and first. I want to learn from my first club and two Power Plates
what could it do better in your opinion? before we open others.
•
Two group exercise studios
The good thing about the industry is
•
Boxing offering, including two boxing
that it improves the quality of people’s Q What are your short-term rings, punch bags and speed balls
lives. We need to keep promoting that objectives for the club?
•
Massage and beauty therapies
message. But if we want to attract more My short-term goal is to create brand
•
Sauna and sunbeds
people, moving forward we need to get awareness and increase membership at
•
Lounge and café
far more families involved and make the club. For example, we arranged for
membership much more affordable. Muhammad Ali to visit us when he came
to Manchester last month, which helped members to join. I think the way
Q What has been your initial raise the profile of our club. forward is to keep subscriptions at an
experience of running your own club? We’re also looking into ways of affordable rate to make the gym
My first impressions have been the huge working with the community – we want accessible to people.
amount of support I’ve had from the them to have access to the gym and I also believe it’s important to give
local community. People who’ve never we’ll be working with the local authority, good incentives to encourage loyalty and
been inside a gym have joined because schools and community leaders to to convince people to sign up. We give
it’s my gym; once they’ve joined, they’ve facilitate this. I also want to get other members products from the Hatton
enjoyed themselves and told their trainers using the club in the evening for clothing range when they join the gym
friends, who have also joined. their fighters, so that the facilities are – this also helps to reinforce our
Without a doubt, my proudest being used to the fullest extent. branding – and we give our new and
moment was the offi cial opening. I’d existing members regular opportunities
just returned from Las Vegas following Q What are the key challenges to win prizes in competitions and
my fi ght with Manny Pacquiao. The fi ght at the moment, and how will you member-only prize draws.
hadn’t gone the way I’d hoped, but there address these?
was an amazing turnout at the opening. The biggest challenge at the moment is kate cracknell
I was very proud for my dad, as I know the recession, and encouraging
healthclub@leisuremedia.com
september 2009 © cybertrek 2009 Read Health Club Management online 43
healthclubmanagement.co.uk/digital
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116