news and jobs updated daily on
www.healthclubmanagement.co.uk
edited by kate cracknell email:
katecracknell@leisuremedia.com
elixia clubs for
holmes place
H
olmes Place, the leading
European operator of
premium health clubs with 72 clubs
across 10 countries, has acquired
the Elixia chain of clubs.
Elixia’s two high-end clubs in
Vienna have been rebranded
Holmes Place and incorporated into
the Holmes Place business. This
brings the Holmes Place portfolio
to a total of six clubs in Austria,
making it the country’s leading
health and wellness brand. SA Fitness aims to create an atmosphere
Holmes Place is also in the that’s welcoming to all members
process of consolidating its group
in Europe, with Doron Dickman
taking on the CEO role across the
sa fi tness opens fi rst club
whole of the continent.
Regarding the Elixia acquisition, SA Fitness, a new health club operation Classes include South African Pole
Dickman comments: “The set up in South Africa by owner Nash Dancing, a boot camp on the nearby
Holmes Place ‘one life, live it well’ Cohen, opened its fi rst club last month. beach, and Extreme Kettlebells from
philosophy and the ‘vitality’ concept The R3m (£224,300), 1,000sq m, Optimal Life Education.
of Elixia have attracted a very 5,000-member capacity club is located in “For some people, entering a club can
similar type of member – one who Ballito on the north coast of Durban, a be incredibly intimidating,” says Cohen.
is primarily looking for a quality club rapidly-growing upmarket area of the city, “Above all, we must recognise this and
with top-end fi tness and wellness targeting the mid/upper-mid market with create an environment that’s welcoming
facilities that promote lifestyle a mass-appeal, non-intimidating brand. and enjoyable for all. Members join a club
enhancement. In this respect the The main gym – equipped by suppliers to get strong, but the best strength a
acquisition is well-suited.” including Star Trac, Technogym, club can give someone is mental strength.
The remainder of the Elixia Concept2, Expresso and Octane Fitness Create a comfort zone for members so
chain – clubs across Germany, – offers a view of the sea. In addition they feel they belong, and feel energised
France, Norway and Finland – to CV and strength kit, it also features and empowered when they leave.”
currently continues to operate a boxing ring for personal training, two Three more clubs are in the pipeline:
under the Elixia brand. group exercise studios, two outdoor in Bluff, Durban; in Goodwood, Cape
chill out zones, a crèche and a juice bar. Town; and in Hermanus, Western Cape.
GET WITH THE PROGRAMME!
There’s no defying the law of GRAVITY. Four great programmes on one amazing piece of award-winning equipment.
The GTS is your business differential with a guaranteed return on investment and full marketing support. Leasing options,
training and in-club demos available now.
GRAV
ITYG
roup
®
GRAV
ITYPi
lates
®
GRAV
ITYP
erso
nal T
rainin
g
®
GRAV
ITYP
ostR
ehab
®
For more information call 0845 602 7485 or email
admin@gravityuk.net www.gravityuk.net
Horizontal.indd 1 18/9/08 07:27:21
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116