editor’s
letter
Subscriptions
Julie Albone
is it working?
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Circulation Manager
Michael Emmerson
OCK.COM/G STUDIO
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.IST Editor T
his should be a golden age for fitness – the Olympics are
on the horizon, the government has enlisted our help in
the battle to get the nation active and there’s widespread
Liz Terry recognition of our power to change lives for the better.
WWW
+44 (0)1462 431385
The public is more aware than ever of the importance of
VER:
Managing Editor
exercise to health and we have government funding to jump-start
Kate Cracknell
fitness programmes which are being delivered by the industry.
ONT CO
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What more could we ask for? Sometimes I have to pinch myself when I see how far we’ve come.
FR
Assistant Editor
But signs are emerging that we may be about to blow it. Although great work is being done, the
Katie Barnes
question is, can we prove it’s working and are we doing enough to ensure those in power are aware?
+44 (0)1462 471925
Time is against us. We face a general election next year and a possible change of government. Would
News Desk
the Conservatives back health interventions with the same enthusiasm as Labour? They say they would,
Pete Hayman
+44 (0)1462 471938
but, if elected, they’ll be facing tough budgeting choices and if there’s no evidence to show that the work
Sarah Todd
done in clubs has achieved its objectives, then we could find ourselves at the back of the queue again.
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We’re not the only ones involved in this
Tom Walker
Researchers found that
push for health and fitness either, meaning
+44 (0)1462 471934
there’s competition for funding. How are the
Products Editors
nearly two million more
health club-based programmes faring and can
Mark Edmonds
people are leading
we prove they’re value for money?
+44 (0)1462 471933 We need to make sure that every
Sarah Todd
unhealthy lives than six
programme undertaken is monitored
+44 (0)1462 471927
months previously. One in
professionally and that the findings are
Designers
Andy Bundy
fi ve admitted to living an
collated centrally so we can show clearly that
we can deliver results. This is especially
+44 (0)1462 471924
unhealthy lifestyle – an
important in this age of provable outcomes.
Ed Gallagher
+44 (0)1905 20198 increase of four per cent
The challenges we face are increasing too,
as research by IpsosMORI for PruHealth’s
Claire Toplis
bi-annual Vitality Index shows.
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Researchers found that nearly two million more people are leading unhealthy lives than six months
Website Team
previously. Nearly one in five admitted to living an unhealthy lifestyle – an increase of 4 per cent
Katie Eldridge
– while the number reporting that they never exercise increased from 11 per cent to 14 per cent. In
+44 (0)1462 471913
addition, the percentage doing 30 minutes of exercise per session has fallen from 64 to 57 per cent
Dean Fox
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over the six-month period. IpsosMORI’s conclusion is that the recession has meant people are
working harder and being more stressed, meaning they compromise on healthy eating and exercise.
Emma Harris
+44 (0)1462 471921
People make decisions about whether to exercise every day and there’s always pressure to do
Tim Nash
nothing. This makes the work of the fitness industry especially challenging and important.
+44 (0)1462 471917
Humans are programmed to enjoy sweet and fatty food and to conserve energy – it’s prehistoric
Michael Paramore
programming. Motivating people to get moving is a difficult and challenging job.
+44 (0)1462 471926
No other industry has to deal with such fundamental challenges – it isn’t hard to sell food, it’s not
Publisher
difficult to get people to part with money for a home to nest in or things to make it comfortable and
Jan Williams not challenging to sell anything addictive, such as caffeine or tobacco-based products. We have the
+44 (0)1462 471909 hardest job of any sector, and we have to win the battle over and over, every day, day in and day out.
Sales The key to success is motivation – our ability to connect with and encourage individuals in a way that’s
Julie Badrick
effective and enduring. We need to value the motivators and place them at the heart of the business.
+44 (0)1462 471919
John Challinor
Liz Terry, editor
+44 (0)1582 607970
email:
healthclub@leisuremedia.com
Nuzhat Hayat
01604 415414
Nadeem Shaikh health club
S P O R T S Attractions
s p a b u s i n e s s
management
M A N A G E M E N T management
Feather Down Farms’
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GROWING THE Philip Knatchbull Luite Moraal on
G R E E N L E G I S L A T I O N CRYSTAL PALACE GRASSROOTS Curzon AE’s CEO
Reopens its doors to GLAMPINGon striking a cinema
international events England Athletics deal with HMV camping gets
looks towards glamorous
2012 and beyond
BIG G
IANT
TACKLING
Financial Controller
CCPR’S TIM LAMB SCR
ENS
TOURISM
ON CHAMPIONING EDINBURGH
SPORT AND RECREATION
M A R T I N L O N G ACTIVE PEOPLE
Sue Davis
HOTELS
GONE GREEN
uniting the
world of spas
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Denise Gildea
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NEWS AND JOBS UPDATED DAILY ON THE INTERNET
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