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THE HEART OF THE MATTER
Smarter training for
new people to join. Clubs can engage Fitness Solution gives health clubs
more with their members, offering them a competitive edge by offering a
better results with the new a higher-level of service with the premium, state-of-the-art service
Suunto Fitness Solution
immediate personal performance
reports and combining this with more why heart rate training?
F
or decades, Suunto sports interesting group sessions – a simple way Heart rate training ensures members
instruments have been used to encourage longer member retention are achieving their fitness goals in a safe
by divers, adventurers and rates. Fitness Solution will also see club and effective way. Fitness Solution
athletes. Having established a revenues increase significantly through inspires and guides club members and
reputation for reliability and authenticity, Suunto heart rate belt and monitor sales. instructors, providing them with reliable
the Finnish brand is now taking this From a member perspective, members information on training intensity. It also
precision and inspiration to the health will leave the club feeling an increased allows members and instructors to
and fitness club industry for the first level of satisfaction through being able track individual improvement and
time, with its new Fitness Solution. to train smarter and seeing enhanced therefore plan more efficiently together
results. Fitness Solution reports will for future sessions.
what is the suunto fitness solution? ensure members feel motivated to
The Fitness Solution displays up to 72 return to classes and encourage others global popularity
participants’ heart rates on screen with to join. It also makes group exercise “With over 150 installations in Europe
colour-coded training zones. This allows sessions more fun and rewarding! already, we’re confident that Fitness
instructors to guide their class members Benefi ts for instructors mean that Solution is going to see a significant
and adjust the session intensity classes are consequently run more uptake in quality UK health clubs,” said
accordingly due to the real-time feedback. effi ciently with training intensity being Steve Newell, key account manager for
At the end of each class, Fitness Solution managed very effectively. Suunto, Europe. “And, with partners
generates personal workout reports Fitness Solution also allows instructors such as Mood Media onboard, we believe
with an exercise summary and guidance to have the satisfaction of engaging with we’re able to bring a new dimension to
for future sessions. These reports are individual class members on a more these operators with immediate results.”
automatically sent to each participant via one-to-one level. Again, this results
email and an overall group report is also in longer instructor retention due to getting started
generated for the instructor. increased support and the appeal of Installation is quick and simple and
working with the latest technology. starting up the Solution is a matter of
what are the benefits to health Fitness Solution doesn’t have to be clicks each time. What’s more,
clubs using fitness solution? enjoyed purely in a class environment. maintenance of the system is minimal,
Fitness Solution is a differentiator – it As well as the range of other benefi ts needing very little input from the club.
gives health clubs the lead over of Fitness Solution, club members For more information, please contact
competitors by offering an additional also have the fl exibility to use the Simon Timmins at Suunto on +44
cutting-edge, premium service that will system when working out individually (0)7712863764 / +44 (0)1276 404 800 or
appeal to existing members and attract on the gym fl oor.
simon.timmins@amersports.com
september 2009 © cybertrek 2009 Read Health Club Management online 67
healthclubmanagement.co.uk/digital
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