supplier
profi le
GREG SELLAR FAVOURITES COMPANY CLOSE-UP
Book: The Secret by Rhonda Byrne Head office: GRAVITY UK, High Wycombe
Film: The Long Kiss Goodnight Parent company: EFI Sports Medicine
Music: Dance Number of employees: 12
Place: Las Vegas Partner: Greg Sellar
Food: Thai Partner: Penny Halls
Season: Summer Sales and marketing manager: John Halls
Leisure activity: Sleeping Operations executive: Kelly Edwards
just as important as the equipment itself London club, David Lloyd Leisure in and the end result than about clever
– we want clubs to get the maximum Cambridge, Alliance Leisure, Circa choreography. I think the UK will follow
potential from installing the GTS, as well Leisure, Esporta, énergie, Tyneside this trend as we go into next year.
as developing a template that can be Leisure and lots of individual facilities.
rolled out to other clubs in their chain. We’ve only been up and running for What are your plans for
12 months, so a lot of the units in clubs the next 12 months?
How quickly can gyms make at the moment were bought from the We’re planning to increase our focus
a return on investment? previous UK distributor. We’re currently on the rehabilitation market, pushing
The Nuffield club in the City helping those clubs to implement the idea that the GTS can bring you
(central London) has five units, the systems and get the templates successfully back into fitness from
which paid for themselves within working, so hopefully they’ll roll the injury in the post-rehab phase.
six months; anything earned after GTS and GRAVITY programming Gradually there will be greater
that represents a new income out across the rest of the chains. collaboration between the healthcare
stream for their personal training. sector and the health club industry, and
However, to get this type of return, What trends do you we fi t nicely into that, targeting the NHS
you do need to have a champion of predict for 2010? and the PCTs as well as inclusive fi tness
GRAVITY within the club, inputting I think there will be a move towards and post-rehab activity.
new ideas for programmes and getting non-traditional methods of training.
members excited about it. In the US now, a lot of clubs are small Where would you like
The Nuffield City club runs three with functional kit: four or five GTS, the company to be in
7.00am classes in a team-training three Power Plates, five group cycling fi ve years’ time?
format, as well as daily one-to-one bikes, kettlebells, a weights rack, a TRX I’d like to see an expansion of the
sessions at non-peak times and suspension system, stability balls, some product range that we have on
evening circuit sessions incorporating matting and mirrors – and that’s it. offer – EFI has more products that
the units three times a week. They put quite a lot of emphasis we’d like to distribute in the UK.
Members pay £20 a session or £200 on outdoor training and also use I’d also like to think that some of the
for 12 sessions, and the classes are personal training methods with large training methods we’re promoting at the
booked up 12 weeks in advance. groups of people. The focus is on moment will become mainstream and
results, even in group exercise, hence more widely adopted and will no longer
Who are your customers? the popularity of circuits, studio be considered out-of-the-box thinking.
We’re in almost every chain, but resistance classes and indoor cycling.
not yet across the chains. We’re in eight Classes are going back to basics kath hudson
Virgin Active clubs, Nuffield’s central – more about the physical challenge
healthclub@leisuremedia.com
106 Read Health Club Management online september 2009 © cybertrek 2009
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