Would you rather take
an aerobics class with lots of other
participants (left), or swim laps solo?
OPLIS.COM
.CLAIRET
WWW
©
OF YOUR MEMBERSHIP
out, or do they want quiet so they can Some people thrive on continuous also be administered to many people at
concentrate? Are they more active repetition and structure, but others the same time, which can make them
learners, preferring to learn by do-think- detest it and won’t exercise if that’s more time-efficient than other
do, or are they more refl ective learners, what they’re forced to do. Giving your assessment or development methods.
preferring think-do-think? When setting customers an exercise plan that matches An instructor or manager can also
goals, do they prefer lots of specifi c, their personality type increases the complete the MBTI questionnaire
detailed objectives, or would they rather likelihood that they’ll continue to engage themselves, and then train the rest of
have bigger picture targets? with it over the long term. the team. If staff can be trained in how
Do they want a more regulated As well as on the shop fl oor, these to pick up on these differences in others,
schedule, with activities decided in techniques can be applied behind the as well as making changes in their own
advance or would they be more energised scenes among colleagues within the fi tness behaviour, they will be able to make a
by spontaneity, deciding what to do on team. By identifying differences, which can signifi cant impact on retention levels.
the day? When getting feedback, are they be the source of much misunderstanding With health clubs across the UK
achievement-based, wanting praise as and and miscommunication, teams can work under pressure to step up to the
when they achieve something, or effort- much more effectively together. In the challenge of maintaining and growing
based, wanting more regular feedback as long term, this will harvest a happier and their customer base, personality
and when they work hard? more productive workforce. questionnaires have a signifi cant role to
These are just a few of the questions MBTI techniques can also be used play. Investing in tools to further engage
fi tness instructors should be thinking by a sales team to help shape the and motivate their members, and their
about when working with their clients, approach used to sell and encourage staff, will go a long way to improving the
and this is how the MBTI can be used to gym membership; different ‘types’ will fi tness of the leisure industry.
shape the best programmes. respond to different messages and
different styles of communication.
STAFF APPLICATION OPP is the sole licensed provider
Fitness instructors can also use this tool HIGH IMPACT TRAINING of the MBTI and certification
to help them understand their own Many people dismiss psychometrics as training in the UK and Europe. For
working preferences. For example, they expensive and time-consuming, yet further information, please contact
might not be aware that, when designing running costs are low and the time
www.opp.eu.com
and organising workouts, they tend to taken to administer a test or
automatically structure them in a questionnaire varies from 10 minutes to
certain way. This might be effective for over an hour. Most complete the MBTI john hackston
some clients, but obviously not for all. in 30–40 minutes. Questionnaires can
healthclub@leisuremedia.com
september 2009 © cybertrek 2009 Read Health Club Management online 41
healthclubmanagement.co.uk/digital
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