TTG sponsored feature Orlando SuperFam 2011
The only way is Orlando
This October, 48 travel sellers joined the annual Orlando SuperFam, spending a week visiting Walt Disney World, Universal Orlando Resort and SeaWorld Parks & Entertainment. We chat to Visit Orlando’s Dave Turner, who was one of the hosts on the trip, and three agents about their impressions of the parks
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SECONDS WITH...
CityWalk and we blew some serious cash in Orlando Premium Outlets on Vineland Avenue and in the Florida Mall.
DAVE TURNER UK & Ireland representative, Visit Orlando
TELL US ABOUT THE ORLANDO SUPERFAMIt’s an annual trip, and fairly unique in that all the parks plan the trip together. They understand that it’s for the greater good of the destination to work together. Everyone invited on the trip has completed the Orlando Holiday Challenge training online (
orlandoholidaychallenge.co.uk). Seeing the destination first-hand complements that training.
WHAT ELSE DID THE TRIP COVER IN ADDITION TO THE PARKS?We wanted to show the breadth of the destination – that Orlando has world-class shows, amazing restaurants and that the shopping rivals other US destinations. So we took the group for dinner at Crave, a high-end restaurant in Orlando, we saw La Nouba, a Cirque du Soleil show and the Blue Man Group at Universal
HOW DO YOU MEASURE THE SUCCESS OF THE TRIP?Well it’s tricky to gauge the exact sales uplift, but we do a perception audit before and after the trip, which helps us see how the agents’ views have changed over the course of their stay. Before the trip, 30% said that booking a trip to Orlando was complicated but after the trip everyone (100%) agreed that it wasn’t complicated. [see more responses right]
SO IS ORLANDO AN EASY SELL? It’s an amazing destination, with so much to offer. And we’re lucky that the parks always have new attractions to shout about. But it can still be daunting to sell. People are aware of the parks, but they might be hazy on the rest of Orlando. We want to show that Orlando is not just a summer holiday family destination. Push it in the shoulder season, or for a festive break. You can be shopping for Christmas presents in your shorts!
WHAT’S YOUR PERSONAL HIGHLIGHT OF THE TRIP? Bringing the destination to life for people. It’s clear to see the impact that Orlando has on people, whether it’s their first time, they know it well, or they’ve not been for 20 years. We all made good friends on the trip and it was weird saying goodbye at the airport, knowing we’ll not all be together again as a group!
In the Magic Kingdom 52
Up-close at Cheetah Run, Busch Gardens Tampa 01.12.2011
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