TTG Toolkit TECHNOLOGY 36 This week in your toolkit
Advisor TTG’s financial expert explains how to get your business in good shape for potential buyers p29
Training Win a
holiday to Spain with
the new Estaciones Nauticas course, and go skydiving with Your Car Hire p32
team toolkit
Got any business-related issues you’d like TTG to cover? Email
toolkit@ttgdigital.com
Selling Power Dave Richardson shares tips on selling to singles from a Just You taster weekend p33
29
Mystery Shopper The shopper challenges travel sellers in Skegness to find a bird- watching break in Tobago p36
Getting to know your customers
Analysis tools are key to running a website as they help companies adapt their site to what their customers want. Matthew Parsons finds out how travel sites use analysis
W
hether you’re launching your first website, or reporting traffic trends at
board level, it pays to know your website stats. For some travel agencies, it may be a simple case of testing how effective an advert in the local paper is at generating visits to your site. Pure online travel agents (OTAs)
are more likely to assess which key words are bringing people to their website, or how users navigate the site before purchasing a holiday. However you use it, entry-level analysis is free with Google Analytics, and easy to set up.
At its most basic level, a Google
Analytics account provides you with a line of HTML, which you add to your website’s footer area. When you log into your account, 24 hours after adding the code, you will see a range of data, such as visits (total number of visits to your site), unique visitors (total number of unique visitors to your site), page views (total number of pages viewed on your site) and even the average time visitors spend on your site, as well as the number of new visitors.
Improving your sites Daniel Hoggan, head of search at digital marketing agency Mediaworks,
Matthew Parsons 020 7921 8015
26
Pippa Jacks 020 7921 8038
01.12.2011
Katherine Lawrey 020 7921 8018
Carlie Trotter 020 7921 8004
Lifford: IBM Coremetrics is worth the outlay
Hoggan: statistics justify development
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64