sgriffiths@ttgdigital.com
18-22 JANUARY
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Sophie Griffiths 020 7921 8010
The speakers with Harmer (third right) at the Ace River Cruise Expo 2011, Amsterdam RIVER CRUISE GROWTH
Titan to push trade relationships in 2012
TITAN HAS said it wants to continue focusing its efforts on developing relationships with agents, following a growth in sales after its trade push this year.
Speaking at the Ace River Cruise Expo in Amsterdam last week, Titan head of sales Matt Gauntlett said the company, which has a partnership with Uniworld, was keen to continue developing trade relations in the river cruise sector. “We know that customers are
coming back to the travel agent, and that they like to have that quality of service and care,” he said. “In the past year we’ve done two big fam trips and we plan to have more in the future. We’ve really seen it pay off in significant growth with certain key agents this year.” The company also launched a new
travel agent website last week, specifically for the trade, containing point of sale information, details of
the sales team and marketing materials such as posters and destination videos. Gauntlett said the website was also being developed to enable agents to book online through the site. As part of its trade push, Gauntlett said on some occasions the company had even transferred direct bookings – and the subsequent commission – over to agents, after customers had called to see if they could move their booking across. “These have been challenging times for the whole industry but it has brought the support of key partners out,” Gauntlett said. “We know how important it is to support the trade and give them our backing.”
■For more on the Ace River Cruise Expo, log on to
ttgdigital.com for cruise agent Emma Sanger’s blog
here
At the first and most profitable tourism fair, the leader in the Ibero-American market
The numbers back us up:
ORGANISED BY
Lorna Neals (left) from Fred Olsen Travel and
Holly Mayers from Chelmsford Star Co-operative Travel join Matt Gauntlett from Titan
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