TTG Toolkit Mystery Shopper
Mystery Shopper in Skegness
This week, our Mystery Shopper visited two agencies in Skegness, Lincolnshire, to request a bird-watching holiday in Tobago in May with a budget of £4,000. They then chose two companies from the
Google.co.uk results for “bird-watching holidays in Tobago”
This week’s contenders:
Thomson 74 Lumley Rd
First impressions: The store looked bright and inviting. A smiling, smartly dressed consultant greeted me immediately but started the consultation without offering me a seat. They had a professional and enthusiastic manner. 8/10
Sales process: I was asked all the necessary questions and they researched the Asa Wright Nature Centre and Lodge on nearby Trinidad. The consultant followed up with suggestions to suit my budget and dates. 10/15
Product match: The agent showed me some hotel options in a Virgin Holidays brochure including the three-star Turtle Beach, which just met my budget on an all-inclusive basis. I was prompted to book, offered a business card and given a brochure to take away. 12/15
Making the sale: They warned me the price and availability could change and stressed that the holiday sounded fantastic. They told me it was a good price for an all-inclusive holiday and I could book tours locally. They had covered all aspects of my enquiry. 9/10
78% Humming birds are one of the many bird species your clients can spot on a trip to Trinidad and Tobago
TTGhas teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper looking for the best deal from agents and operators on the high street, online, on TV or in newspapers. The Mystery Shopper research is carried out on behalf of TTGby React Surveys, and no further details or information can be disclosed. Researchers take into consideration first impression, sales process, product and budget match and extras offered before giving an unbiased opinion of which channel/company they would have booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we may report on competing travel firms in the future. Please note that the aim of Mystery Shopper is not to criticise individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
Learn more about
Grenada Take the Grenada online training course at
ttgdigital.com/knowledge
36 01.12.2011 powered by
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64