News Promotional column
Welcome to the Chairman’s Club
As you read this, 50 of our top performing agents will quite possibly be a) nursing extremely sore heads or b) polishing their new ITC Agent of the Year Awards
Why? Because on November 26, we hosted our much anticipated awards event to mark the launch of our new reward programme, The Chairman’s Club. We’re certainly not the
first to launch something like this, but I’d like to think we’re creating something that’s a little out of the ordinary – something our much missed founder and chairman Drew Foster would have been proud of; hence the name. To be invited, you need to
generate a minimum of £300,000 revenue across our portfolio between October and September each year; if you do, we promise to share some special experiences with you, from intimate dinners, through to hedonistic trips around the globe, through to some seriously spectacular sporting events. OK, all well and good for the
favoured few, but does that mean nobody else gets a sniff at the good stuff? Not a bit of it; we’re investing in a programme of 2016 trips to ensure as many of you as possible experience our W&Onderful portfolio, whether it’s North Island or North Korea; Antigua or Azerbaijan. Our aim is to bring the breadth of The ITC Luxury Travel Group to as many of you as is humanly possible. Now, where’s the Anadin?
Opulence and sustainability By April Hutchinson
Two seemingly contradictory new hotel brands are being rolled out by the same company. While 1 Hotels focuses on eco-conscious
design and sustainable architecture, Baccarat Hotels & Resorts is full of classic glamour and excess, with design inspired by the heritage of the 250-year-old crystal house. Both brands are operated by SH Group, an
affiliate of global private investment giant Starwood Capital Group (not to be confused with Starwood Hotels & Resorts) which acquired Baccarat in 2005. But the first hotel under the name took
until spring 2015 to open. Now the 114-room Baccarat Hotel & Residences New York (pictured above left) features a restaurant, Chevalier, by Michelin-starred Shea Gallant, and
Stockholm Scandic in Garbo’s footsteps
the first Spa de La Mer in the US. Projects are also on the way in Morocco, Dubai and Doha. Meanwhile, the first 1 Hotels property was opened in South Beach, Miami and followed by 1 Hotel Central Park in August. “I believe this hotel fills a void in the market
and offers guests simply something people haven't seen before,” said Barry Sternlicht, chairman and chief executive of Starwood Capital Group. “I decided that if I was ever going to create another hotel, I wanted it to be more than a brand; I wanted it to be a cause. People are already living like this and are now looking for ways to travel in the same fashion.” Next up will be 1 Hotel Brooklyn Bridge Park
in 2016, including a Seamus Mullen restaurant. Executives from the group visited the UK to
start drawing on business from here, and said London would be a good place for both brands.
rooms in eight countries, but its latest project, Haymarket, is deemed as one of its most interesting to date. Set to open in the spring, it will be housed in the restored art deco 1916 building that once housed the fashionable PUB store where Garbo was employed in the hat department. The hotel is being created by local
Lee Marshall, Partnership Director, ITC Luxury Travel
Nordic hotel giant Scandic is to launch a contemporary new hotel in Stockholm, set in the department store where Greta Garbo once worked. Scandic has almost 230 hotels with 42,000
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TTGLUXURY.COM WINTER 2015 IN THE KNOW
architecture and interior design company Koncept and is in Stockholm’s Norrmalm neighbourhood. It will offer 405 rooms, 16 suites, a restaurant, a cafe, a bar, an event floor for up to 800 people, an intimate cinema and a rooftop event space. “Haymarket is our most exciting project to
date,” said Lars Sandberg, general manager. “The hotel, which is already breaking barriers in terms of how a Scandic hotel is expected to look, will have an international feel and cater to a range of different demographics.”
News
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