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We’re giving


the west back its Great


Western Railway.


Two thousand and fi fteen marks the beginning of a new era. From now on, our region’s railway will be known as GWR, Great Western Railway.


This is not a mere ‘rebadging’ exercise. It is a statement of intent.


It’s a reinstatement of the original name given to us by our illustrious founder, Isambard Kingdom Brunel.


It’s a promise to use every last ounce of our passion to build a 21st century railway that Brunel himself would be proud of.


And it’s an acknowledgement that the railway and its people are far more important than any franchise or holding company.


At FirstGroup, we recognise that this railway truly belongs to the region it serves. So we’ve taken an unprecedented step for any brand


in any industry. We’ve removed ourselves from the livery. With this comes the commitment to not act as a franchise. But rather, as a proud custodian, whose responsibility it is to reinvigorate the west by returning the rail service to its former glory.


The fi rst new-look train has rolled out of London Paddington, resplendent in GWR green. Over the coming months, it will be followed by the biggest fl eet overhaul since the steam age. Bringing a new age of faster GWR electric trains, equipped with foremost technology and passenger comforts. All staffed by dedicated Great Western Railway people, to connect Great Western Railway stations, and bring prosperity to our great western region.


Learn how we’re Building a Greater West at GWR.com


THE RETURN OF GREAT WESTERN RAILWAY 92 SEPTEMBER 2013 Visit businesstraveller.com

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