HOTELS Collections


for instance, has to hit a certain threshold of quality.” According to Robinson,


Autograph Collection is aimed at people who are “curious about different social experiences and mixing business with pleasure”. Interestingly, in the five years since it launched, half the properties that have opened are new-builds that wouldn’t have become Marriotts because of their size and location, so are “uniquely designed” for the portfolio – almost taking the concept full circle.


MARRIOTT INTERNATIONAL: AUTOGRAPH COLLECTION Autograph was one of the forerunners in this market, launching seven “upper upscale” hotels in the US in 2010 from the Kessler Collection. Since then, the portfolio has grown to more than 90 properties mostly in the US, along with 30 in Europe, four in Latin America, two in the Caribbean and one each in Dubai, Japan, Australia, Bali and Canada. The 97-room Gewandhaus


Dresden joined in the summer. Crete’s Domes of Elounda, which has 78 suites and 40 villas, signed up in September. Boston’s Envoy hotel opened in the same month; Seoul’s 410-room Plaza joins early next year. Craig Smith, president and managing director of Marriott, Asia-Pacific, says the collection is “fast expanding” in Asia. autograph-hotels.marriott.com


STARWOOD:


TRIBUTE PORTFOLIO Starwood introduced its tenth hotel brand and second portfolio (following the Luxury Collection), in April. Properties selected are all independent and retain “a firm focus on four-star and upper upscale”. The first to be signed was the Royal Palm South Beach Miami, recently joined by London’s Great Northern hotel. These are to be followed by four


new openings. The 166-room Noel Place in Nashville and a 173-room


42 NOVEMBER 2015


hotel in Savannah, Georgia will launch next year, while 2017 will see the opening of two North Carolina properties: the 150-room Vandre Nouveau in Asheville and a 100-room hotel in Charleston. There will also be hotels in Japan (Hokkaido), Fort Lauderdale and Coral Gables in Florida. The Riviera Palm Springs in California was signed in September. The group expects to have 100 Tribute Portfolio properties by 2020, mainly in Europe and North America. starwoodhotels.com/ tributeportfolio


CURIO BY HILTON Launched in June last year, this collection of four- and five-star hotels (a mix of revamps, new- builds and historic properties of varying sizes and types) was inaugurated with the new 1,600- room SLS Las Vegas Hotel and Casino. This was followed by the Sam Houston in Texas, the Hotel Alex Johnson in Rapid City, South Dakota, and the Franklin hotel in Chapel Hill, North Carolina. US properties opening next


year include the London House Chicago, the Logan Philadelphia, the Porter Portland and the Hotel Sarasota in Florida. There is also the new Anselmo in Buenos Aires, two pre-existing resorts in Jamaica, and the Reichshof


Hamburg, which recently had a €30 million restoration.


The MOQ is due to open in Doha


next year, while 2017 promises the new Statler Dallas and the Hotel Astor in Paris. The Rumeli Han Istanbul arrives in 2018. curiocollection3.hilton.com


CARLSON REZIDOR: QUORVUS COLLECTION Last summer, Carlson Rezidor announced the arrival of the Quorvus Collection, “a new generation of expertly curated luxury, five-star hotels that offer a truly distinctive experience”. Properties will be “individual in style, design, heritage, history


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and architecture”, and reflect the location and culture they are in. The first members are the G&V


Royal Mile hotel in Edinburgh, the Symphony Style hotel in Kuwait and the May Fair in London. (Both Edinburgh and Kuwait properties were formerly Missoni Hotels under a partnership with Carlson Rezidor and the Italian fashion house.) Rezidor is aiming to have 20 member hotels by 2020. quorvuscollection.com


LOEWS HOTELS AND RESORTS: OE COLLECTION “A curated collection of intimate, original experiences,” OE states it does not adhere to anyone’s definition of “boutique”. Instead, properties simply have to be “unique”. Other than that, the brand gives little away, despite the concept being announced at the beginning of the year. The first property will be Bisha Hotel and Residences in Toronto’s entertainment district, which will have 100 rooms and 300 apartments. According to hotelchatter.com, the collection is attractive to join because owners don’t have to use Loews or OE branding, and management contracts are seven years as opposed to 20 or 25. oecollection.com ■


Clockwise from right: Curio by Hilton’s Diplomat Resort and Spa Hollywood;


Autograph’s Domes of Elounda, Crete; Quorvus Collection’s Symphony Style Kuwait; Tribute Portfolio’s Royal Palm South Beach Miami


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