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Up Front


TRICKSTER FROM DOWN UNDER


JASON BELMONTE DAZZLES USA TODAY WITH ARRAY OF TRICK SHOTS. In the March issue of Bowlers Journal International, Luby Publishing


President, Keith Hamilton, called for a “Belmo road show” in his Leading Off column. “It’s time for Tom Clark to take a page out of his own playbook,” Hamilton argued. “In years past, the PBA Commissioner would invite high- profile bowlers to New York City and escort them to Madison Avenue, America’s media capital, seeking exposure for the PBA and bowling.


/////////////////////////////////////////////////////////////////////////// “One of those bowlers was


an unproven player on the PBA Tour, a guy named Jason Belmonte. Well, Belmo ain’t unproven anymore,” Hamilton continued. “It’s time to bring Belmonte back to New York City, as well as an additional dozen or more other media markets. … He is a dominant champion whose presence in


the web of media could only help bowling. He even could be bowling’s answer to what Tiger Woods brought to golf.” The folks at USA Today must


have been listening (or, er, reading). Greg Presto’s April 17 story on the paper’s website, “Watch 5 Mind-Blowing Trick Shots from the World’s Greatest Bowler,” attracted


7,000 shares with its video of the Australian phenom putting on a trick-shot tutorial. The video, complete with — why not? — a koala bear cameo, is great. But the story itself is worth reading, too. Presto demonstrates a knowledge of the sport that is not typical of stories by non- bowling media.


EVERYTHING BOWLING, ALL THE TIME


EXPECTATIONS: In the USA Today video, Belmonte discloses that “there’s no way” he ever saw himself becoming the world’s best bowler.


NO


TOUCH FOR VIDEO AND USA TODAY STORY


/////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ////////// June 2015 4


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