SECTOR GUIDE: POCKET MONEY PICKS TOMY
Tomy aims to deliver a wide range of collectable toys at pocket money prices for kids aged between four and nine this year. Suitable for all retailers – including grocery, specialist toys, convenience stores and High Street outlets – Tomy’s portfolio features some of the hottest licences around. Disney Cars, Planes,
Marvel, Super Mario, Transformers, My Little Pony, Furby and more are all included in the fi rm’s portfolio at aff ordable prices this season. Disney Cars and Disney Planes lead the way in September with a new range of buildable plastic cars and plastic aircraft. These can then be decorated with transfers of characters from the popular movies, Cars and Planes Fire and Rescue. Meanwhile, the Marvel pocket money collection
K’NEX
This month, K’Nex’s range of building sets delivers a collection of pocket money products.
Young builders can choose
from three vehicle themed building sets in the Classic Introduction Assortment, featuring helicopters, trucks and planes. The three can be combined to create a larger Space Shuttle. The K’Nex Robo-Creatures assortment of three building sets provides over 150 K’Nex parts and features motorised action. The popular characters and themes featured in K’Nex’s licensed portfolio provide numerous pocket money choices. Plants vs.
INTERPLAY
The myStyle arts and crafts range has price points to suit all budgets. New for 2014 are
fashion jewellery sets: Festival Jewellery, Shrink It Jewellery and Super Loop Bands, starting from £9.99. Further kits include the Dangly Phone Charms and the popular Friendship Bracelets, Dangly Charms, Wire Craft Rings and Bead Rings, starting at £7.99. Craft Box is also a new name in Interplay’s 2014
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portfolio, featuring kits designed to encourage creativity, inspiring role-play and intelligent thinking. Craft Box has ten projects such as creating jungle-themed greeting cards, Paint and Play Ponies or a Pirate themed Theatre Land Kit. 01628 488 944
Zombies Mystery Mini Figure bags complement a range of building sets including a Walnut Bowling Set and the Pirate Ship Set. Meanwhile, fans of Mario
Kart and Super Mario can enjoy the K’Nex Mario Kart Pullback Kart building sets. The assortment includes Mario, Yoshi and Princess Peach and off ers build and race fun. The Mario Mystery Figure Bags include a buildable fi gure from the world of Super Mario such as Mario, Luigi and Bowser. 0118 925 3270
ASOBI
Asobi is taking the pocket money market by the horns this season with its portfolio of aff ordable treats from Seedling, Sonny Angel and Safari.
Seedling is one of the
fi rm’s most signifi cant brands, arriving from New Zealand last year. With retail prices ranging
from 69p to £8.50, the Seedling Pocket Money collection provides toys designed to get little ones creative with spitting frogs,
bouncy balls, pencils and pirate’s gold. Sonny Angels comprises
over 100 diff erent angels to collect. Figurines are sold in blind boxes.
Each angel has diff erent themed headgear including animals, marine, fruit, fl owers, vegetables and seasonal themes for Christmas and Halloween. Finally, for animal lovers,
Safari TOOBS are fi lled with miniature animals to collect. The hand-painted replicas are available in numerous themes including babies, jungle animals, dinosaurs, insects, birds, sharks, dragons and more. 01628 200 077
September 69
features a host of keyring danglers and bag tags, featuring Thor, Captain America, Iron Man and more. Joining the fi rm’s line of
keyrings and tags is Sonic the Hedgehog, Hello Kitty, classic Disney characters, Super Mario, Monsters University and Furby. Tomy’s collection of Pull
Back Racers feature the likes of characters from Sonic the Hedgehog and Super Mario. Elsewhere, Furby gets its
groove on with a collection of wind-up dancing Furbies,
buildable fi gures with interchanging parts and keyring danglers. Available in a blind bag sachet off ering is Tomy’s collection of My Little Pony fi gures, while for fans of Transformers, collectable disk shooters and transforming fi gures will be lining shelves this season. Completing the Disney line-up is the classic Mickey and Minnie Mouse bracelets and stickers, plus Monster’s University buildable fi gures and mascot keyrings. 0208 722 7300
RE:CREATION
Zip Stix are tackling the low-priced, high-octane sector. Starting at £2.99, Zip Stix are designed for ages four and upwards. Kids can zip for distance with the single or twin packs, or choose the Stunt Pack featuring two launchers, three cups and a plastic kicker ramp.
JUMBO
Jumbo Games has a variety of pocket money products for this autumn. New from the CBeebies
pre-school series, the Q Pootle 5 Giant Playing Cards are extra large and feature four games to be played at home or on the go. Coinciding with Peppa
Pig’s tenth anniversary this year, Jumbo introduces
SAMBRO
Sambro has a raft of pocket money lines for 2014, including its key Disney licensed lines featuring the likes of Sofi a the First, Jake and the Neverland Pirates, Doc McStuffi ns and Planes. The pocket money range
also features evergreen Disney licences such as Mickey Mouse, Minnie Mouse, Disney Princesses, Fairies and Cars. Sambro has also launched popular Marvel pocket money collections in Spider-man and Avengers. Licensed lines include:
Yo-Yos, Finger Boards, Pull String copters, Space Discs, Bubble Sticks, Pump Rocket
Launchers, Sling Shot Gliders and more. For girls, Sambro has a selection of skipping ropes, musical instruments, fairy wings and wands, Hula Hoops, doctors Sets and more. Sambro also introduces
ROXO bracelets, featuring Frozen and Disney Princesses. 0845 873 9380
the Peppa Pig Domino set with 28 chunky dominoes. Meanwhile, the Peppa Pig 20-piece Mini Puzzle comes in two designs featuring Peppa and George. Finally, following the success of the fi lm, Jumbo has launched a Disney F
roz
50-piece Jigsaw Puzzle, featuring Anna and Elsa. 01707 289 289
The Fun Loom range
grows with the arrival of the Pocket Loom. At £3.99, it comes with 125 bands. Re:creation continues to
build on the LEGO Lights line with launches starting at £5.99, featuring LEGO Friends, DC Superheroes and The LEGO Movie. 0118 973 6222
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