INDEPENDENT SURVEY
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How does trading compare to the same time last year?
ToyShop UK asks its lists how business is going this year compared to back in 2013
“ 32 September
Debra Scanlon Lootybag “We’re doing better than last year because of a number of factors: Better website, better SEO and therefore hits to results ratio. This year we’ve had more repeat custom and more product choice.”
Samantha Heywood-Cox All 5 Senses
“Online business is not going the way I had hoped and I had opted to take less stalls to promote this.”
Duncan Conner Bus Stop Toy Shop “We’re about 25 per cent up this year. It’s all down to diversifying the business though; toys are running about steady on last year.”
Rodney Mills
Cobblers Collectables “We’re down due to recession and increased internet trading.”
Tracie Peacock-Quinney Ella’s Toy Shop “Now we have been open a few years we have had more confidence in expanding our outdoor toy range, something in the past we have been hesitant to do and kept to a minimum. The expansion into outdoor toys has proved popular and has increased our sales dramatically. As we opened our second shop in Stow on the Wold, we have found there is a change in customer needs and have had to adapt our product range to suit this new market. Having the two shops means we can move stock freely, giving us more freedom to buy stock and this prevents stock being sat around for too long. With both shops people seem to be spending more than in past years and we have seen an upturn in spend per head.
Hopefully this represents the changing financial climate as well as the products we stock.”
Luan Hall Faries ‘N’ Frogs “I think the Loom Band craze has had a huge part to play in my increase in sales over the last quarter. Long may it last.”
Julian Shelford Final Frontier “The weather has been fantastic in the West Country, which is great for the beach but not so great for the cities/towns. To be honest the summer has been fairly good for us so far. As a business we have all year round trade so it is only fair that the resorts have their time and the sun takes people to the beach. This month should pick up nicely with the new releases of the movies. If we sold buckets and spades and Loom
Bands, I think we would be skipping to the bank.”
Amanda Alexander Giddy Goat Toys “We have been about 20 per cent up every month this year compared against the same months last year. I’m not going to get complacent but do feel a sense of relief that sales are up and cash flow is not the nightmare it was.”
Shirley Wardle Jack & Jill’s Wooden Toys “It’s been better as we’ve moved into our own premises and a better location on the High Street since last year.”
Charlotte Croser Jollys “Jollys is 50 per cent up on last year’s sales. We moved into our second year of trading in May, so bare in mind that we are a young company gaining new customers every week.
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